智慧出行背景下嘉兴水上巴士APP 的界面设计研究  

THE INTERFACE DESIGN OF JIAXING WATER BUS APP UNDER THE BACKGROUND OF SMART TRAVEL

作　　者：姜霄 王艳敏 滕水生 JIANG XIAO;WANG YANMIN;TENG SHUISHENG

机构地区：[1]嘉兴大学设计学院

出　　处：《设计》2024年第9期137-139,共3页Design

基　　金：浙江省高等学校国内访问学者教师专业发展项目“全面节约战略背景下水上出行的数字化服务策略研究——以水上巴士为例”(FX2022040)成果;浙江省高校重大人文社科项目攻关计划资助(2021QN012)。

摘　　要：减轻人们在水上巴士出行时App预约操作的负担,探索嘉兴水乡文化在数字化出行领域的有效传播途径。梳理了智慧出行背景下嘉兴水上巴士相关服务的现状,并归纳出App操作流程不顺畅、信息难识别和文化元素少等问题,进而结合行为逻辑理论,提出水上巴士App的界面设计策略。从精简交互流程、理清视觉层级、突出沉浸体验和融入本地化元素的角度提出了相应的设计策略。通过设计简化了预约的过程,扩展了地域文化在水上出行中传播的思路,为其他出行设计提供了借鉴。Reduce the reservation operation burden of water bus App for people,explore effective ways of spreading Jiaxing water-town culture in digital field.Sort out the current situation of water bus service in Jiaxing under the background of smart travel.Problems of its App interface are summarized,such as no smooth App interface flow,difficult to identify information,few cultural elements and difficult operation of special people.The design strategy of water bus App interface was proposed form the perspective behavioral logic theory.The design strategy of water bus App interface was proposed from four aspects:streamlining the interactive process,clarifying the visual level,highlighting immersive experience and integrating localized elements.The design optimizes the process of reservation,expands the idea of spreading regional culture in water travel,and provides reference for other travel design.

关 键 词：水上巴士App 数字化 交互式界面 嘉兴 绿色出行 

分 类 号：TB47[一般工业技术—工业设计]