“双碳”战略目标下户外运动产业发展的内在逻辑、问题清单及优化策略  

Analysis on the internal logic,problem list and optimization strategy of development of outdoor sports industry under the strategic goal of“double carbon”

作　　者：周雯 邹青海 ZHOU Wen;ZOU Qinghai(Graduate School of Nanjing Physical Education Institute,Nanjing 210000,Jiangsu,China;Weining Industry and Trade Vocational School,Bijie 553100,Guizhou,China)

机构地区：[1]南京体育学院研究生处,江苏南京210000 [2]威宁工贸职业学校,贵州毕节553100

出　　处：《辽宁体育科技》2024年第3期73-80,共8页Liaoning Sport Science and Technology

基　　金：国家社会科学基金项目(18BTY029);2023年教育部一般项目(23YJA890043);贵州省教育厅2024年高校人文社会科学项目(2024RW201)。

摘　　要：运用文献资料法,剖析“双碳”战略目标下户外运动产业高质量发展的内在逻辑、问题清单及优化策略。研究认为:基于“双碳”战略目标,户外运动产业高质量发展呈现生产、分配、流通、消费全链条绿色低碳发展,空间、企业、供需、价值全链路绿色低碳发展的新内涵。以效益和质量为导向,供需两端精准对接,布局、结构、组织变革,户外用品制造业和场地绿色低碳转型发展是其内在逻辑。针对“双碳”战略目标下户外运动产业高质量发展面临的投资引导、绿色金融、财税价格政策体系不健全、绿色低碳户外运动产业多主体协同参与机制缺失、绿色低碳户外运动产品供需失配、绿色低碳户外运动技术创新与应用欠缺等问题清单。从政策驱动、技术赋能、供需协同、机制创新四方面提出健全绿色低碳户外运动产业政策保障体系,探索数智技术赋能户外运动产业绿色低碳转型,推动户外运动产业供需协同发展,构建有效市场与有为政府互促互耦的激励约束机制的优化策略。By using the method of literature,this paper analyzes the internal logic,problem list and optimization strategy of high quality development of outdoor sports industry under the strategic goal of"double carbon".According to the research,based on the strategic goal of"double carbon",the high quality development of outdoor sports industry presents a new connotation of green and low-carbon development of the production-distribution-circulation-consumption chain,and green and low-carbon development of the space-enterprise-supply and demand-value chain.Oriented by efficiency and quality,it is its internal logic that accurate docking at both ends of supply and demand,layout-structure-organizational change,outdoor equipment manufacturing industry and green low-carbon transformation development of the site.In view of the poor investment guidance,green finance,fiscal and tax pricing policy system facing the high quality development of the outdoor sports industry under the"double carbon"strategic goal,lack of collaborative participation mechanism,mismatch of product supply and demand,lack of technological innovation and application,etc.From the four aspects of policy drive,technology empowerment,supply and demand coordination,and mechanism innovation,the paper puts forward a practical strategy to improve the policy guarantee system of green and low-carbon outdoor sports industry,explores the green and low-carbon transformation of outdoor sports industry enabled by digital intelligence technology,promotes the coordinated development of supply and demand of outdoor sports industry,and builds an incentive and constraint mechanism of mutual promotion and coupling between effective market and government.

关 键 词：“双碳”战略目标 户外运动产业 高质量发展 

分 类 号：G895[文化科学—体育学]