全媒体时代红色文化传播的路径优化  

The Route Optimization for the Dissemination of Red Culture in the Omnimedia Age

作　　者：胡伯项[1,2] 陈金叶 HU Boxiang;CHEN Jinye(School of Marxism,Nanchang University,Nanchang,Jiangxi 330031;Research Center for the Theoretical System of Socialism with Chinese Characteristics,Nanchang University,Nanchang,Jiangxi 330031,China)

机构地区：[1]南昌大学马克思主义学院,江西南昌330031 [2]南昌大学中国特色社会主义理论体系研究中心,江西南昌330031

出　　处：《中国井冈山干部学院学报》2024年第2期128-136,共9页Journal of China Executive Leadership Academy Jinggangshan

基　　金：教育部人文社会科学重点研究基地重大项目“信息化赋能红色文化资源传播典型案例及经验研究”(项目编号:22JJD710003)的阶段性研究成果。

摘　　要：党的十八大以来,以习近平同志为核心的党中央高度重视发挥信息化对宣传思想文化工作的驱动作用。进入全媒体时代,红色文化传播的技术“新路子”已逐渐显现,进一步探究其赋能效用的优化以寻求更好传播效果正当其时。在具体路径中,应以信息化传播人才的“育、聚、用”,强化红色文化传播的内生动力;以信息化赋能传播内容“固本、兴新、永存”,永葆红色文化传播的鲜亮底色;以信息化赋能传播载体“影像呈现、虚实链接、资源整合”,活化红色文化传播的表现形式;以信息化赋能网络阵地“消除盲区、润化表达、精准触达”,提升红色文化传播的宣传效果。Since the 18th National Congress of the Party,the CPC Central Committee with comrade Xi Jinping as the core has paid much attention to the driving function of informatization in the work of ideology and culture.In the omnimedia age,a new technological route of red culture dissemination has emerged gradually,and it is time for optimizing its empowerment utility and achieving a better effect of dissemination.As regard the specific route,the“cultivating,gathering and utilization”of informatization professionals should be strengthened to reinforce the intrinsic dynamics for the dissemination of red culture;informatization should be utilized to“consolidate the foundation,develop new contentsand preserveclassic contents”,so as to maintain the bottom color of the dissemination of red culture;information should be utilized to empower the carrier of dissemination for“imagepresentation,virtuality-reality linkage,and resource integration”,so as to activate the forms of red culture dissemination;and informatization should be utilized to empower the internet front for“eliminating blind areas,polishing the expression,and accurately touching the audience”,so as to improve the dissemination effect of red culture.

关 键 词：全媒体时代 红色文化 红色资源 信息化 传播 

分 类 号：D64[政治法律—政治学]