基于社交媒体评论的广州市中心区综合公园游客感知  

Tourist Perception of Comprehensive Parks in the Central District of Guangzhou Based on Social Media Comments

作　　者：任娴 赵冠伟[1] REN Xian;ZHAO Guanwei(School of Geography and Remote Sensing,Guangzhou University,Guangzhou,Guangdong,China,510006)

机构地区：[1]广州大学地理科学与遥感学院,广州510006

出　　处：《园林》2024年第6期141-150,共10页Landscape Architecture Academic Journal

基　　金：广东省自然科学基金项目“生态安全约束下的南沙滨海新区土地利用变化精细模拟与优化”(编号:2017A030313240);广州市科技计划市校联合项目“顾及尺度效应的广州市人口分布动态精细化模拟”(编号:202102010413);广东省大学生创新训练项目“广州市红色旅游景点情感分析”(编号:S202311078030)。

摘　　要：综合公园是城市中重要的绿色基础设施之一,获取游客对公园的感知特征及其影响因素,有助于为优化公园配置提供依据。使用2006–2022年的大众点评网数据,通过自然语言处理技术分析游客对广州市中心区10个综合公园的感知特征。结果发现:珠江公园的游客评分最高,东风公园最低;春、夏季的游客评论量更大,春、冬季的满意度最高;水体、植物、健身设施、古迹建筑、游乐设施、休憩场所类的景点更易被游客感知,而雕塑或科普类的景点感知较少;区位交通、门票、空气质量、内部设施及活动等是游客赋予公园积极评价的主要因素。建议采取完善园内服务配套设施、严格把关环境卫生、加大园内景点宣传、加强园区日常管理等措施,以提升公园空间品质。研究结果对广州市综合公园优化设施配置和提升服务水平具有重要意义。Comprehensive parks are one of the critical green infrastructures in cities.Using social media review data to analyze visitors’perceived characteristics of parks and factors affecting visitors’evaluation can help provide a basis for optimizing park alloca-tion.Therefore,ten comprehensive parks in the Guangzhou city center area were used as the research object,and the visitors’perceived characteristics of the parks were analyzed by natural language processing techniques using the data from 2006–2022 on the popular review website.The study found that Zhujiang Park has the highest visitor ratings and Dongfeng Park has the lowest;the amount of visitor comments is more remarkable in spring and summer,and satisfaction is highest in spring and winter;attractions in the categories of water,plants,fitness facilities,monumental buildings,amusement facilities,and resting places are more likely to be perceived by tourists.In contrast,attractions in sculpture or popular science categories are less like-ly to be perceived.The location and transportation,admission fees,air quality,and internal facilities and activities are the main factors that visitors use to give parks a positive impression.The study analyzes the current quality of the park based on visitors’comments and provides data support for the improvement and optimization of the park.Based on the results of the study,it is recommended that measures be taken to improve the spatial quality of the park by improving the service facilities,strictly con-trolling environmental hygiene,increasing the publicity of the park’s attractions,and strengthening the daily management of the park.

关 键 词：城市公园 社交媒体评论 情感分析 游客公园感知 自然语言处理 

分 类 号：TU986[建筑科学—城市规划与设计]