铁路货运营销大数据系统的设计与实现  

Railway freight marketing big data system

作　　者：王娜娜 张建国 WANG Nana;ZHANG Jianguo(Institute of Information Technology,China Railway Jinan Group Co.Ltd.,Jinan 250001,China)

机构地区：[1]中国铁路济南局集团有限公司信息技术所,济南250001

出　　处：《铁路计算机应用》2024年第5期36-39,共4页Railway Computer Application

基　　金：中国铁路济南局集团有限公司科技开发课题(2022YY06285)。

摘　　要：为实现货运营销各项业务的有机融合,优化铁路货运营销模式,设计了铁路货运营销大数据系统,阐述了系统的总体架构,通过数据采集调度技术和基于机器学习的预测分析技术实现客户关系管理、一体化考核管理、分析决策管理和市场监测等功能。该系统已在中国铁路济南局集团有限公司上线应用,实现了经济效益的显著提升,有效提升货运生产组织水平,为货运部门的各项营销决策提供技术支持。In order to achieve the organic integration of various businesses in freight marketing and optimize the railway freight marketing model,this paper designed a railway freight marketing big data system and elaborated on the overall architecture of the system.The paper implemented functions such as customer relationship management,integrated assessment management,analysis and decision-making management,and market monitoring through data collection dispatching technology and machine learning based predictive analysis technology.The system has been launched and applied in China Railway Jinan Group Co.Ltd.,achieved significant improvement in economic benefits,effectively enhanced the level of freight production organization,and provided technical support for various marketing decisions of the freight department.

关 键 词：货运营销 大数据 全文检索 预测分析 客户关系 

分 类 号：U294[交通运输工程—交通运输规划与管理] F530.5[交通运输工程—道路与铁道工程] TP39[经济管理—产业经济]