福建茶叶出口竞争力市场分析  

The Market Analysis of Fujian Tea Export Competitiveness

作　　者：戴蔚 白子朔 Dai Wei;Bai Zishuo(Hebei University,Baoding,Hebei 071002,China)

机构地区：[1]河北大学,河北保定071002

出　　处：《邢台职业技术学院学报》2024年第2期79-82,91,共5页Journal of Xingtai Polytechnic College

摘　　要：福建省是我国沿海的经济强省以及茶叶种植和出口的大省,随着国内各省乃至全世界茶产业不断发展,福建茶叶出口竞争力面临着很大的挑战。文章通过对比分析国内茶叶进出口占比份额MPR、国际市场价格MC、贸易竞争力指数TC、显示性比较优势指数RCA以及国际市场占有率MC,说明福建茶叶出口均价偏高,不具备价格竞争优势,而福建茶叶出口贸易竞争力指数极强,具有极高的国际竞争力优势,福建省茶叶国际市场占有率处于上升趋势。最后,针对福建茶叶存在的问题,提出了如下发展策略:提高生产要素投入,提高茶叶品质,强化国际品牌战略,政府发挥管理职能深化三产业融合,实施供给侧结构性改革、提高机械自动化水平推动数字生态茶园建设等,以期提高福建茶叶的出口竞争力。Fujian Province is a strong coastal economic province and a big province of tea planting and export.With the continuous development of tea industry in China and even in the whole world,the export competitiveness of Fujian tea faces great challenges.Through comparative analysis of domestic tea import and export share MPR,international market price MC,trade competitiveness index TC,demonstrative comparative advantage index RCA and international market share MC,this paper indicates that the average price of Fujian tea export is high,which is not conducive to price competitive advantage,and Fujian tea export trade competitiveness index is very strong,with a very high international competitive advantage.Fujian tea international market share is on the rise.Finally,in view of the existing problems of Fujian tea,the following development strategies are proposed:increasing the input of production factors,improving the quality of tea,strengthening the international brand strategy,the government giving full play to the management function to deepen the integration of the three industries,implementing the supply-side structural reform,improving the level of mechanical automation and promoting the construction of digital ecological tea gardens,etc.,in order to improve the export competitiveness of Fujian tea.

关 键 词：福建茶叶 出口竞争力 MPR MC TC RCA 

分 类 号：F752.62[经济管理—国际贸易] F323.7[经济管理—产业经济]