城市商业街色彩体系构成与分层次评价研究  

Research on the Composition and Hierarchical Evaluation of Color System in Urban Commercial Streets

作　　者：王智慧 路旭[1] 宋函霏 Wang Zhihui;Lu Xu;Song Hanfei(School of Architecture and Urbanplanning,Shenyang Jianzhu University)

机构地区：[1]沈阳建筑大学建筑与规划学院

出　　处：《色彩》2024年第3期4-7,共4页Fashion Color

摘　　要：商业街色彩环境由密集且复杂的色彩元素构成,商业街的色彩规划是城市色彩研究的难题之一。本文基于系统论的思想解析商业街色彩体系的构成,以沈阳中街为研究对象,在背景调查、现状色彩数据采集后,按照基底色彩、装饰色彩、标识色彩三个色彩层次进行现场调查和数据整理,从总体角度和分层角度开展商业街的色彩效果评价。本文认为商业街色彩是极端复杂的体系但具有可规划性,适合采用分层次分析的方法进行评价,最终目标是实现商业吸引力和文化表现力双重需求的平衡。The color environment of commercial street is composed of dense and complex color elements,and the color planning of commercial street is one of the difficult problems in urban color research.This paper analyzes the composition of the commercial street color system based on the idea of system theory,takes Shenyang Zhongjie Commercial Street as the research object,and after the background investigation and the collection of the current color data,carries out on-site investigation and data collation according to the three color levels of the base color,decorative color and logo color,and carries out the evaluation of the color effect of the commercial street from the perspective of the overall perspective and the perspective of the hierarchical level.It is considered that the commercial street color is an extremely complex system but with plannability,which is suitable to be evaluated by the method of hierarchical analysis,and the ultimate goal is to achieve a balance between the dual needs of commercial attractiveness and cultural expression.

关 键 词：城市色彩 街景设计 商业街 广告色彩 沈阳中街 

分 类 号：TU984.13[建筑科学—城市规划与设计]