小农户联盟何以实现价值共创:资源编排理论的视角  

How does the Alliance of Small Farmers Realize Value Co-creation:The Perspective of Resource Orchestration Theory

作　　者：余乐 孙欣 陈卫平[1] Yu Le;Sun Xin;Chen Weiping

机构地区：[1]中国人民大学农业与农村发展学院,北京100872

出　　处：《复印报刊资料（农业经济研究）》2023年第10期97-106,共10页AGRICULTURAL ECONOMY

基　　金：国家自然科学基金项目“社交媒体时代下农产品网商线上社会资本的获取途径与转化利用机制研究”(72073136);国家自然科学基金项目“新农人微信营销行为及其对消费者购买决策机制的影响研究”(71773138);国家社会科学基金重大项目“实施乡村建设行动研究”(21ZDA058);国家留基委资助。

摘　　要：引导小农户开展合作和联合是提高小农户组织化程度、促进小农户和现代农业发展有机衔接的新途径。基于资源编排理论,在深度调研的基础上,以四川JN农业科技有限公司为例进行案例分析,系统探讨小农户通过联盟实现价值共创的机制。研究发现:小农户通过联盟最终实现经济价值和情感价值的共创;实现价值共创的过程主要经历资源结构化、资源能力转化、杠杆利用三个阶段的资源编排,盘活小农户的资源和能力。在充分考虑地区农业生产经营状况、农户自身特性等情况下,引导小农户开展合作和联合有利于实现小农户与现代农业发展有机衔接。Guiding small farmers to carry out cooperation and alliance is a new way to improve the organization of small farmers and promote the organic connection between small farmers and the development of modem agriculture.Based on the theory of resource orchestration,this paper conducts a case study on Sichuan JiuNong Agricultural Technology Company to systematically explore the mechanism for small farmers to realize value co-creation through alliances.The study found that small farmers finally realize the co-creation of economic value and emotional value through alliances.The process of realizing value co-creation mainly go through three stages of resource orchestration:resource structuring,resource capacity transformation,and leverage utilization,which revitalizes the resources and capacity of small farmers.In full consideration of factors such as regional agricultural production and operation conditions and farmers'own characteristics,guiding small farmers to carry out cooperation and alliances is conducive to realizing the organic connection between small farmers and modern agricultural development.

关 键 词：小农户 组织化程度 联盟 资源编排 价值共创 

分 类 号：F323.6[经济管理—产业经济]