《叶雨书衣》与“三联风格”——范用书籍装帧实践与三联品牌文化的塑造  

On"Ye Yu′s Selection of Book Clothes"and"Sanlian Style":the Practice of FAN Yong′s Book Binding And the Creation of Sanlian Brand Culture

作　　者：杨波 侯晓辉 YANG Bo;HOU Xiaohui(School of Journalism and Communication,Henan University,Kaifeng 475000,China)

机构地区：[1]河南大学新闻与传播学院,河南开封475000

出　　处：《洛阳理工学院学报（社会科学版）》2024年第3期62-67,共6页Journal of Luoyang Institute of Science and Technology：Social Science Edition

基　　金：国家社会科学基金重大项目"中国文学学术现代化进程研究"(编号:21&ZD263)的阶段性成果.

摘　　要：简练、平实、雅致,富有书卷气的“三联风格”,是三联书店的装帧传统。范用是“三联风格”的开创者,“三联风格”具有鲜明的范用艺术风格的烙印。在三联书店几代书籍装帧设计师的努力下,由范用发轫的“三联风格”得以传承和发展。范用的装帧设计风格既汲取鲁迅、丰子恺等前辈的精髓,又独树一帜,并润泽了一批设计人才。在范用的影响下,三联书店在出版实践中尊重作者和读者,倡导文化传承、思想启蒙的价值立场,践行“竭诚为读者服务”的宗旨,维护和稳固“知识分子精神家园”的品牌形象。The simplicity,plainness and elegance of bookish"Sanlian style"is the binding tradition of Sanlian Bookstore,started by FAN Yong,continuing and developing with the efforts of several generations of bookbinders in Sanlian Bookstore.FAN Yong's binding design draws on the essence of LU Xun,FENG Zikai and other predecessors,and develops a unique style,which has influenced and enriched a group of design talents.In the formation process of the"Sanlian style",FAN Yong has created a distinctive brand of personal artistic style.Under the influence of FAN Yong,Sanlian Bookstore respects the author and readers in its publishing practice,advocates and practices the value of cultural heritage and ideological enlightenment,perfectly interprets the purpose of"serving readers wholeheartedly",and maintains and stabilizes the brand image of Sanlian Bookstore as"intellectual spiritual home".

关 键 词：《叶雨书衣》 三联风格 范用 书籍装帧 品牌文化 

分 类 号：G232.3[文化科学]