数据如何驱动制造型企业平台战略转型——基于数据组织属性及凯盛企业集团案例研究  

Strategic Transformation of Data-driven Manufacturing Enterprise Platforms——Based on Data Organization Attributes and Case Studies of Kaisheng Enterprise Group

作　　者：胡登峰[1] 李文惠 许云华[1] HU Dengfeng;LI Wenhui;XU Yunhua(School of Business Administration,Anhui University of Finance and Economics,Bengbu 233030,China)

机构地区：[1]安徽财经大学工商管理学院,蚌埠233030

出　　处：《北京科技大学学报（社会科学版）》2024年第4期104-112,共9页Journal of University of Science and Technology Beijing(Social Sciences Edition)

基　　金：安徽省社会科学创新发展研究课题“加快推进安徽省科技成果转化路径研究”(编号:2021CX067);安徽省高校科学研究项目“关键核心技术攻坚及企业案例研究创新团队”(编号:2023AH010009)。

摘　　要：数字技术与经济活动的深度融合,无论从深度和广度上都加快了经济与社会发展。作为资源和技术手段的数据,极大改变了传统微观企业运营管理模式及战略。文章提出数据具有自组织和他组织二重属性,数据组织二重性及其杠杆效应成为在位企业对其他企业竞争壁垒,并运用案例进一步阐释“数据资源+”作用机理及如何构筑了企业竞争优势,促进企业平台化战略转型。The deep integration of digital technology and economic activities has accelerated the development of the digital economy in terms of depth and breadth.As a resource and technical means,data has greatly changed the operation and management mode and strategy of traditional micro-enterprises.This paper proposes that data has the dual attributes of self-organization and other organizations,and the duality of data organization and its leverage effect further build the competitive barriers of enterprises,and on the basis of theoretical research,the mechanism of data resources is analyzed from the aspects of innovation,process and business model by using cases,and how“data resource+”builds enterprise competitive advantage and how data organization attributes promote the strategic transformation of enterprise platform transformation.

关 键 词：数据驱动 平台企业 战略转型 数据组织二重性 

分 类 号：C93[经济管理—管理学]