全媒体时代下医院宣传工作的功能与创新路径探微  

An Exploration into the Functions and Innovation Paths of Hospital Publicity Work in the All-media Era

作　　者：侯峰 HOU Feng(Department of Publicity and Education,Daizhuang Hospital of Shandong Province,Jining,Shandong Province,272075 China)

机构地区：[1]山东省戴庄医院宣教科,山东济宁272075

出　　处：《中国卫生产业》2024年第3期253-256,共4页China Health Industry

摘　　要：全媒体时代为医院宣传工作带来了前所未有的机会,但也使其面临着巨大的竞争压力。传媒多样性、社交网络的兴起以及信息传播的速度都要求医院宣传工作跟上时代的步伐,更加精准、高效地与患者互动。医院需要不断创新,传递正确的生命观和健康观,从而全面提升公众的健康素养,以更好地满足患者的需求,提高医疗服务的质量和水平。本文将探讨全媒体时代下医院宣传工作的功能与创新路径。The all-media era has brought unprecedented opportunities to hospital publicity work,but it also faces tremendous competitive pressure.The diversity of media,the rise of social networks,and the speed of information dissemination all require hospital publicity work to keep up with the times and interact with patients more accurately and efficiently.Hospitals need to continue to innovate and convey a correct outlook on life and health,thereby comprehensively improving the public's health literacy to better meet the needs of patients and improve the quality and level of medical services.This article will explore the functions and innovation paths of hospital publicity work in the all-media era.

关 键 词：全媒体时代 医院宣传 创新路径 

分 类 号：R19[医药卫生—卫生事业管理]