基于运营商大数据的手机终端产品市场趋势分析与研究  

Market Trend Analysis and Research on Mobile Phone Terminal Products Based on Communication Operators'Big Data

作　　者：颜冰 张恒[2] 裴伯硙 程新洲[2] Yan Bing;Zhang Heng;Pei Bowei;Cheng Xinzhou(Unicom Vsens Telecommunications Co.,Ltd.,Beijing 100032,China;Chi-na Unicom Research Institute,Beijing 100048,China)

机构地区：[1]联通华盛通信有限公司,北京100032 [2]中国联通研究院,北京100048

出　　处：《邮电设计技术》2024年第5期43-47,共5页Designing Techniques of Posts and Telecommunications

摘　　要：运营商拥有海量的数据,为终端市场的趋势研究提供了宝贵的信息资源。基于运营商B域、O域与终端域跨域融合数据,构建用户手机终端产品应用大数据模型。结合用户画像、终端产品画像、网络性能、业务应用等维度进行大数据分析,深入研究终端市场的趋势,为相关方提供市场洞察和决策支持,更准确地把握终端市场的发展脉络,为行业的持续创新和繁荣发展做出贡献。Operators have a vast amount of data,providing valuable information resources for trend research of the terminal market.Based on cross-domain fusion data from operators'B,O,and terminal domains,it constructs a big data model for user mobile phone terminal product applications.By combining user portraits,terminal product portraits,network performance,and business applications for big data analysis,it conducts in-depth research on the trends of the terminal market,provides market insights and decision support for relevant parties,grasps the development context of the terminal market more accurately,and contributes to the sustained innovation and prosperity of the industry.

关 键 词：手机终端 跨域多维分析 市场趋势研究 大数据分析 

分 类 号：TN919[电子电信—通信与信息系统]