患者及家属医院文化知晓与体验感现况及影响因素分析  

nalysis of the Current Status and Influencing Factors of Patients'and Families'Awareness and Experience of Hospital Culture

作　　者：姚君[1] 张小雨 王静蓉 黄璐婷 李超红[1] 荆丽梅 Yao Jun;Zhang Xiaoyu;Wang Jingrong;Jing Limei(Shanghai Chest Hospital,Shanghai,200030,China;不详)

机构地区：[1]上海市胸科医院,上海200030 [2]上海中医药大学公共健康学院,上海201203 [3]上海交通大学公共卫生学院,上海200025

出　　处：《中国医院管理》2024年第6期25-29,共5页Chinese Hospital Management

基　　金：文化引领助力公立医院高质量发展研究项目。

摘　　要：目的研究了解患者及家属医院文化知晓与体验感并分析其影响因素,为从需方视角优化医院品牌文化提供实证依据。方法基于课题组研制的患者及家属医院文化知晓与体验感量表调查样本医院患者及家属对医院文化的知晓与体验状况,采用多元线性回归模型分析影响因素,并构建结构方程模型探讨文化知晓、服务感知和价值认可的关系。结果共收集到4783份有效问卷。患者及家属医院文化知晓与体验感总体得分率为80.0%,但文化知晓得分率仅为65.0%;年龄、常住地、最近一次本院住院时间是体验感的影响因素。结构方程模型结果显示:文化知晓正向影响服务感知,但轻微负向影响价值认可,服务感知正向影响价值认可。结论患者及家属对医院文化知晓与体验感良好,但文化知晓程度较差。建议加强以患者需求为导向的医院文化宣传,将医院特色文化融入患者就医全过程,强化患者及家属服务感知,促进医院文化价值认可,提升其医院文化体验感。Objective It investigates patients'and families'awareness and experience of hospital culture and analyses its influencing factors.It provides empirical evidence for optimising hospital brand culture from a demandside perspective.Methods The Patients'and Families'Awareness and Experience of Hospital Culture scale developed by the research team was used to investigate the awareness and experience status of hospital culture among patients and their families in a sample hospital.Multiple linear regression was used to analyse the influencing factors.Structural equation modelling was constructed to explore the relationship between cultural awareness,service perception and value recognition.Results A total of 4783 valid questionnaires were collected for the study.The overall score of patients and family members on cultural awareness and sense of experience of the hospital was 80.0%,but the cultural awareness score was only 65.0%.Age,usual place of residence,and the duration of the most recent stay in hospital were the influencing factors for the sense of experience.Structural equation modeling results showed that cultural awareness positively influenced service perception but slightly negatively influenced value recognition,and service perception positively influenced value recognition.Conclusion Patients and their families have a good sense of awareness and experience of hospital culture,but the degree of cultural awareness is poor.It suggest strengthening patient demand-oriented hospital culture publicity.The hospital's characteristic culture is integrated into the whole process of patients'outpatient medical treatment,strengthening the service perception of patients and their families,promoting the recognition of the hospital's cultural value,and enhancing their sense of hospital cultural experience.

关 键 词：患者 家属 医院文化 知晓 体验感 影响因素 

分 类 号：R197.3[医药卫生—卫生事业管理]