我国综合档案馆档案信息传播内容生态重构的调查研究  

A Survey Study on Reconstructing the Content Ecology of Archival Information Dissemination in Comprehensive Archives in China

作　　者：杨舒云 王毅[1] Yang Shuyun;Wang Yi(School of Information Resource Management,Liaoning University,Shenyang,Liaoning 110136)

机构地区：[1]辽宁大学信息资源管理学院,辽宁沈阳110136

出　　处：《档案与建设》2024年第5期56-64,共9页Archives & Construction

基　　金：2023年度辽宁省档案局科技项目“基于AHP-熵值法的档案类专利质量评价及应用路径研究”(项目编号:2023-B-011)阶段性研究成果。

摘　　要：新时代新媒体背景下,宣传思想文化工作要求综合档案馆重寻内容价值,重构内容生态。通过对我国各省级及以上综合档案馆官方微信公众号的调查,从内容生产、内容组织、内容传播、内容运营和内容规制五个方面对当前档案信息传播内容的建构现状进行分析,提出重构档案信息传播内容生态的优化策略:牢固树立档案原创思维、深耕优质档案传播内容,着眼内容生产文化活力、提高内容组织叙事生机,触发内容传播多元互动、发挥全媒体传播矩阵合力,强化内容运营监管力度、建立内容规则反馈机制,进而推动档案信息传播内容生态的健康、规范、可持续发展。Under the background of new media in the new era,the work of publicity,ideology and culture require comprehensive archives to re-search the value of content and reconstruct the content ecology.Through the survey of official WeChat public accounts of comprehensive archives at provincial level and above in China,we analyze the current development status of archival information dissemination content from five aspects:content production,content organization,content dissemination,content operation and content regulation,and put forward the optimization strategies for reconstructing the content ecology of archival information dissemination,including:firmly establishing the original thinking of archives,cultivating high-quality archival communication content;focusing on the cultural vitality of content production,improving the narrative vitality of the content organization;triggering the multifaceted interaction of content dissemination,giving play to the synergy of the all-media dissemination matrix;strengthening the supervision of content operation and establishing a feedback mechanism for the content rules and thus promoting the healthy,standardized and sustainable development of the content ecology of archival information dissemination.

关 键 词：档案信息传播 传播内容 内容生态 综合档案馆 层次分析法 

分 类 号：G270[文化科学—档案学]