拥抱春天 健康生活  

EMBRACING SPRING Living A Healthy Life

作　　者：张章 

机构地区：[1]不详

出　　处：《走向世界》2024年第16期68-69,共2页Openings

摘　　要：三月和风携暖归,花海市南春满园。日前,“拥抱春天健康生活”花海市南赏花季开幕式暨青岛新东方文旅康养产品发布仪式在奥帆中心举行。新东方文旅与市南区政府共同签署战略合作协议,双方将在文旅项目开发、文旅康养合作、文旅品牌传播等方面开展深度合作,标志着政企双方正式达成战略合作协议,携手落实青岛市旅游品质提升,为青岛及全国游客提供丰富多彩的旅游选择,引领康养旅游新潮流,进一步繁荣春季旅游市场消费,共同推动全域文旅资源互融、主客共享、企业共赢。Recently,the flower-viewing activity themed"Embracing Spring,Living A Healthy Life"kicked off in Shinan District.Throughout the event,Shinan District fully integrated regional cultural,tourism,and commercial resources and leveraged the district's distinctive health and wellness tourism advantages.An exciting highlight was the launch of the first-ever sea-bound cherry blossom bus.Offering over 60 springthemed cultural,tourism,and commercial activities across 5 main themes and8 segments,the event invited citizens to indulge in cherry blossom viewing,boat rides,market strolls,lectures,hotel stays,and culinary delights.Visitors immersed themselves in the healing power of spring in Shinan District,experiencing the enchanting hues of spring in the"World's Most Beautiful Bay"to the fullest.

关 键 词：康养 市南区 新东方 深度合作 品牌传播 春满园 品质提升 花海 

分 类 号：F42[经济管理—产业经济]