美国影院市场的差异化发行机制研究  

Research on the Differentiated Distribution System of American Theater Market

作　　者：彭侃 Peng Kan

机构地区：[1]北京师范大学艺术与传媒学院

出　　处：《电影艺术》2024年第3期129-135,共7页Film Art

摘　　要：影院市场运转的核心在于对同期上映的影片进行合理排布,最大化地激发影院座位的整体票房产出,围绕提高票房的共同目标,美国电影发行商和影院之间建立了一套较为完善的分规模、分档期、分区域、分影院的差异化发行机制。中国可以借鉴这些机制,进一步完善目前正在推行的分线发行改革,建构更加精细化的电影发行体系,最终形成既有市场竞争,也有宏观调控,让不同类型的影片能够各得其所、百花齐放的发行生态。The core of the operation for the theater market lies in the reasonable arrangement of the movies released in the same period and the maximization of the overall value of theater seats.Centering on the common goal of increasing the box office,American film distributors and theater owners have established a well-structured distribution system which differentiate movie’s exhibition scale,schedule,region and theater.China film industry can learn from these mechanisms,further improve the current theater chain-divided distribution system,and eventually form a distribution ecology where both market competition and macro-control co-exist,to ensure different types of films find their living space.

关 键 词：影院市场 差异化发行 分线发行 美国电影产业 

分 类 号：J943[艺术—电影电视艺术]