自媒体视野下山西方言短视频传播对策研究  

Research on the Problems and Countermeasures of Short Video Transmission of Shanxi Dialect under the View of We Media

作　　者：李萍 苏炜 蔺若晨 Li Ping;Su Wei;Lin Ruochen(Shanxi Open University,Taiyuan,Shanxi,030027)

机构地区：[1]山西开放大学,山西太原030027

出　　处：《山西开放大学学报》2024年第1期90-93,共4页Journal of Shanxi Open University

基　　金：2023年度山西省高质量发展研究课题“自媒体视野下山西方言传播路径研究”(项目编号:SXGZL202337)。

摘　　要：文章通过分析梳理自媒体视野下山西方言发展现状,发现自媒体时代短视频内容传播存在传播状况不佳、盈利化、娱乐化、同质化、质量参差不齐等问题,从发布门槛低、利益驱使、大众盲目助推、平台政策与技术等角度深挖山西方言短视频传播问题背后的规律,总结自媒体时代山西方言短视频传播问题出现的原因,针对政府、自媒体平台、公众等多元主体提出建议,形成促进山西方言短视频健康规范化发展的合力,推动规范、积极、向上的山西方言类短视频生态建设。This paper analyzes and compares the current situation of Shanxi dialect development under the view of We Media,extracts the problems of poor dissemination of excellent short videos,profitability,entertainment,homogenization,and varying quality in short video content dissemination in the We Media era,and digs deeper into the laws behind the problems of short video dissemination of Shanxi dialect from the perspectives of low release threshold,drive of interest,blind boost of public,and platform technology and policy.The causes of Shanxi dialect short video dissemination in the era of We Media are summarized,and the suggestions for the government,We Media platforms,the public and other multiple subjects are offered to form a synergy to promote the positive healthy standardized development of Shanxi dialect short videos.

关 键 词：山西方言 自媒体平台 抖音 传播问题及对策 

分 类 号：G206[文化科学—传播学]