中国新能源车企拓展东南亚市场的形势分析及策略建议  

Analysis of Situation and Strategic Recommendations for Chinese New Energy Vehicle Companies Expanding into the Southeast Asian Market

作　　者：刘实明 LIU Shiming

机构地区：[1]国家信息中心,北京100045

出　　处：《上海汽车》2024年第6期19-21,共3页Shanghai Auto

摘　　要：东南亚是我国新能源汽车企业拓展海外市场的重要目的地。文章介绍了中国新能源汽车在东南亚的市场发展情况,分析了中国新能源汽车在东南亚销量快速增长的原因,以及中国车企继续拓展东南亚市场面临的有利条件和困难,提出了助力国内车企乘势而上,做稳、做大东南亚市场的策略建议。Southeast Asia has been designated as a significant target for the expansion of overseas markets by Chinese new energy vehicle enterprises.The market development of Chinese new energy vehicles in this region has been reviewed,as well as the rapid surge in sales being analyzed to identify its underlying causes.The favorable conditions and difficulties encountered by Chinese auto⁃makers in their ongoing efforts to penetrate the Southeast Asian market have been examined.Strategic recommendations have been proposed to assist Chinese automakers in leveraging existing momentum and solidifying and amplifying their position within the Southeast Asian market.

关 键 词：东南亚 新能源汽车出口 策略建议 

分 类 号：F42[经济管理—产业经济]