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作 者:张才圣[1] 艾子林 ZHANG Cai-sheng;AI Zi-lin(School of Politics and Public Administration,Guangxi Normal University,Guilin 541004,China)
机构地区:[1]广西师范大学政治与公共管理学院,广西桂林541004
出 处:《南阳理工学院学报》2024年第3期1-4,共4页Journal of Nanyang Institute of Technology
基 金:2022年度国家社科基金一般项目(22BGJ007);2023年广西研究生教育创新计划项目(XYCSR2023006)。
摘 要:国际格局变化是西方国家强化文化战略的重要原因,其目的在于从文化上解构竞争对手的主流政治文化,摧毁对手生存的文化根基。传播媒介是西方文化战略的主要手段。进入新世纪,我国迅速崛起,成为西方国家文化输出、文化渗透的最主要对象。西方国家凭借发达的传媒技术,控制着国际传媒的话语权,这势必严重威胁我国的文化安全,尤其是我国边疆民族地区的文化安全。因此,我国需要突破西方国家传媒对我国的议程设置,需要把握国内外传媒的舆论导向,需要符合国际传媒的受众心理,需要加强原创新闻的国际传播竞争力,还要构建符合时代特征的现代传媒。只有这样,才能维护我国边疆民族地区的文化安全。Changes in the international configuration is an important reason for Western countries to reinforce their cultural strategies.They intend to deconstruct the mainstream political culture from a cultural perspective of competitors and destroy the foundation of their survival.The media is the main means of Western cultural strategies.China’s rapid rise has made it the most important object of Western countries’cultural output and cultural infiltration.Western countries control the discourse power of international media by virtue of advanced media technology,which is bound to seriously threaten the cultural security of our country,especially the cultural security of our frontier minority areas.Therefore,China needs to break through the agenda setting of the western countries’media,to grasp the public opinion orientation of the domestic and foreign media,to conform to the audience psychology of the international media,to strengthen the international communication competitiveness of original news,and to build a modern media that conforms to the characteristics of the times.In this way the cultural security of China’s frontier minority areas can be maintained.
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