基于丝绸行业电商评论的属性级情感分析  

Attribute-level Sentiment Analysis Based on E-commerce Reviews in the Silk Industry

作　　者：尤良辉 张华熊[2] YOU Lianghui;ZHANG Huaxiong(School of Information Science and Engineering,Zhejiang Sci-Tech University,Hangzhou 310000,China;School of Computer Science and Technology,Zhejiang Sci-Tech University,Hangzhou 310000,China)

机构地区：[1]浙江理工大学信息科学与工程学院,浙江杭州310000 [2]浙江理工大学计算机科学与技术学院,浙江杭州310000

出　　处：《软件工程》2024年第6期44-47,58,共5页Software Engineering

摘　　要：随着移动互联网时代的快速发展,电商平台迅速崛起成为推动网络消费增长的一股新兴且强大的力量。为了有效利用海量的商品评论数据,文章基于京东商城丝绸商品的评论数据,使用词频统计对评论数据进行分析处理,构建属性-情感词词典,填充了评论中的隐性属性。利用Label Studio数据标注平台对评论数据进行属性-观点-情感的三元标注,经过标注后的数据集被应用于UIE(Unified Structure Generation for Universal Information Extraction)模型进行属性级情感抽取,并基于抽取的数据集对ERNIE(Enhanced Language Representation with Informative Entities)模型进行微调训练。实验结果表明,该方法在属性级情感分析中的准确率高达90%,填充隐性属性后,准确率提升至94%,表明该方法所得模型在属性级情感分析中有着不错的效果。With the rapid development of the mobile internet era,e-commerce platforms have quickly emerged as a new and powerful force driving the growth of online consumption.In order to effectively utilize massive product review data,this study is based on the review data of silk products on JD.com.Word frequency statistics are used to analyze and process the review data,construct an attribute-sentiment word dictionary,and fill in implicit attributes in the reviews.The Label Studio data labeling platform is used to perform triple labeling of attributes-opinions-sentiments on the review data.The labeled dataset is then applied to the UIE(Unified Structure Generation for Universal Information Extraction)model for attribute-level sentiment extraction.The extracted dataset is used to fine-tune the ERNIE(Enhanced Language Representation with Informative Entities)model.Experimental results show that the proposed method achieves an accuracy rate of up to 90%in attribute-level sentiment analysis.After filling in implicit attributes,the accuracy rate increases to 94%,demonstrating that the model obtained by this method has a good effect in attribute-level sentiment analysis.

关 键 词：电商评论 深度学习 UIE 属性级情感分析 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术]