日照绿茶区域公用品牌建设现状及对策研究  

Research on the Status Quo and Countermeasures of Green Tea Regional Public Brand Construction in Rizhao

作　　者：王珍妮 Wang Zhenni(School of Economics and Management,Yantai University,Yantai 264000,Shandong,China)

机构地区：[1]烟台大学经济管理学院,山东烟台264000

出　　处：《农业技术与装备》2024年第5期69-71,共3页Agricultural Technology & Equipment

摘　　要：随着我国乡村振兴战略的实施和农业现代化的发展,农产品区域公用品牌建设的重要性日益凸显。以山东省日照绿茶区域公用品牌为例,在介绍日照绿茶区域公用品牌建设现状的基础上,阐述了日照绿茶品牌建设具备的有利条件,分析了当前日照绿茶区域公用品牌建设面临的问题,探讨了促进日照绿茶区域公用品牌建设的相应对策建议。With the implementation of rural revitalization strategy and the development of agricultural modernization,the importance of regional public brand construction of agricultural products has become increasingly prominent.Taking Rizhao green tea regional public brand in Shandong Province as an example,on the basis of introducing the status quo of Rizhao green tea regional public brand construction,this paper expounded the favorable conditions of Rizhao green tea brand construction,analyzed the current problems faced by Rizhao green tea regional public brand construction,and discussed the corresponding countermeasures and suggestions for promoting Rizhao green tea regional public brand construction.

关 键 词：区域公用品牌 日照绿茶 品牌建设 乡村振兴 

分 类 号：F327[经济管理—产业经济]