体旅融合视域下创建国家体育旅游示范基地对当地市域旅游经济的影响与启示  

Contribution and Implication of National Sports Tourism Demonstration on the Development of Local Tourism Economy with Perspective of Combined Sport and Tourism

作　　者：游茂林 王佳琳[2] YOU Maolin;WANG Jialin(College of PE,Jiangxi Normal University,Nanchang 330022,China;School of PE,China University of Geosciences(Wuhan),Wuhan 430074,China)

机构地区：[1]江西师范大学体育学院,江西南昌330022 [2]中国地质大学(武汉)体育学院,湖北武汉430074

出　　处：《天津体育学院学报》2024年第3期309-317,共9页Journal of Tianjin University of Sport

基　　金：国家社会科学基金项目(项目编号:23BTY112);教育部人文社会科学研究项目(项目编号:22YJC890046);江西省社会科学基金项目(项目编号:23TY04)。

摘　　要：2022年我国完成对第一批(2017年)国家体育旅游示范基地的评估,淘汰15个(淘汰率为50%)、新增32个(新增率为68.09%),那么国家体育旅游示范基地能否带动当地旅游经济发展?选取2013—2020年间46个国家体育旅游示范基地所在市的面板数据,运用双重差分法识别其对市域旅游经济带来的影响。结果显示:(1)研究期内创建国家体育旅游示范基地未能推动市域旅游经济发展,该结果具有稳健性;(2)创建国家体育旅游示范基地对市域旅游经济的政策效应主要受社会消费水平和对外开放程度等因素的影响;(3)东部地区国家体育旅游示范基地对市域旅游经济的负面影响稍弱于中西部地区。可见,国家体育旅游示范基地的发展效益主要来源于相关创建工作,而不是获得该荣誉称号带来的宣传效应,所以应着力改善旅游基础条件、优化依托体育旅游发展的相关产业结构、盘活利用当地特色资源以刺激旅游消费和促进资源共享,积极构建支持国家体育旅游示范基地可持续健康发展的旅游社会环境。In 2022,the first batch of national sports tourism demonstration bases(2017)were evaluated,with 15 eliminated(elimination rate is 50%)and 32 newly added(increase rate is 68.09%).Will the national sports tourism demonstration bases drive the development of local tourism economy?This study selected the panel data of 46 prefecture level cities from 2013 to 2020 and used the double difference method to identify the policy effect and impact mechanism of the national sports tourism demonstration base on the regional tourism economy.The results showed:(1)In the study period,establishing the national sports tourism demonstration base failed to promote the development of regional tourism economy and the results are stable;(2)The policy effects of establishing the national sports tourism demonstration base on regional tourism economy are mainly influenced by social consumption and openness;(3)The negative impact of national sports tourism demonstration base in the eastern region on the tourism economy is slightly weaker than in the Mid-western region.It can be seen that the development benefits of the national sports tourism demonstration bases mainly come from the relevant building work,rather than the publicity effect brought about by obtaining the honorary title.Therefore,it is recommended that we should increase investment in fixed assets,balance economic development,stimulate residents'consumption and promote resource sharing.The demonstration base should ensure the sustainable development of tourism resources and makes reasonable use of the characteristics and advantages of scenic area.

关 键 词：国家级 体育旅游 示范基地 旅游经济 双重差分法 

分 类 号：G80-05[文化科学—运动人体科学]