主观感知视角下社区居民参与森林旅游价值共创意愿研究  

The Willingness of Community Residents to Participate in the Value Co-creation of Forest Tourism from the Perspective of Subjective Perception

作　　者：范志伟 陈舒莹 张敬唯 杨国荣[1] 赖启福[1] FAN Zhiwei;CHEN Shuying;ZHANG Jingwei;YANG Guorong;LAI Qifu(College of Economics and Management,Fujian Agriculture and Forestry University,Fuzhou 350002,China)

机构地区：[1]福建农林大学经济与管理学院,福州350002

出　　处：《林业经济问题》2024年第1期96-105,共10页Issues of Forestry Economics

基　　金：国家社会科学基金一般项目(21BJY199)。

摘　　要：以武夷山国家森林公园周边8个村镇中的社区居民为调研对象,综合运用云模型、异质性分析、QCA等方法,探讨社区居民参与森林旅游价值共创意愿的影响因素及其产生影响的组合方式。结果表明:社区居民认可森林旅游发展所带来的经济效益,同时也担忧森林旅游开发过程中可能产生的环境破坏、文化冲突和社区矛盾等负面影响。社区居民参与森林旅游价值共创意愿存在异质性,社区居民的参与意愿在亲友参与森林旅游项目或家庭成员为干部的情况下,会受到显著的负面影响,耕地面积与住房面积对居民价值共创意愿有显著正面影响。文化程度和邻里关系对社区居民参与森林旅游价值共创意愿具有普遍影响,反映了教育和社交因素在塑造个体态度和行为中的关键作用。因此,为了实现森林旅游的可持续发展,政府应通过立法和政策引导,限制森林旅游的过度开发,同时确保环境和文化的保护,提供教育和培训机会,建立公平的利益分配机制,提升社区居民的参与意愿;社区则需要积极参与旅游规划和管理,确保环境和文化的保护,通过教育和培训提升居民参与能力,同时维护良好的邻里关系,增强社区凝聚力;社区居民需要积极参与森林旅游的规划和管理,建立良好的社交网络,承担起环境和文化保护的责任。⑴Background——In the context of social and economic progress and increasing awareness of environmental protection,forest tourism has received more and more attention.Despite the rapid development of forest tourism in China,it still faces challenges such as personnel shortage,inadequate infrastructure and limited product diversity.Therefore,the participation of community residents is essential to promote the sustainable development of forest tourism.⑵Methods——The research data came from the research group s questionnaire survey of the community residents in 8 towns around Wuyishan National Park from September 2022 to July 2023,and a total of 1002 valid questionnaires were obtained.Then,cloud model,heterogeneity analysis and qualitative comparative analysis were used to analyze the influencing factors and conditions of the community residents willingness to participate in the value co-creation of forest tourism.⑶Results——First,the community residents had a complicated cognition about forest tourism.They recognized the positive impact of forest tourism on the economic development of rural communities,but also expressed concerns about the possible negative ecological impacts,such as the destruction of traditional culture and the encroachment of farmland.Second,there was heterogeneity in the willingness of the community residents to participate in the value co-creation of forest tourism.In families with relatives and friends involved in forest tourism projects or with village cadres,the willingness of the community residents to participate was often significantly negatively affected.However,larger cultivated land area and housing area had significant,although relatively small,positive effects on the willingness of the community residents to participate in the value co-creation of forest tourism.Third,there were three driving paths for the community residents to participate in the value co-creation of forest tourism:the neighborhood relationship and education level played a core role;the neighborhood r

关 键 词：主观感知 社区居民 森林旅游 价值共创 

分 类 号：F590[经济管理—旅游管理]