乡村振兴战略下电商平台助力销售研究——以水城红心猕猴桃为例  

Research on the Role of E-commerce Platform in Facilitating Sales under the Rural Revitalization Strategy--A Case Study of Shuicheng Actinidia Chinensis

作　　者：李玲婧 韩宝银[1] 梁欣颖 李英 李灵 李婷 LI Lingjing;HAN Baoyin;LIANG Xinying

机构地区：[1]贵州师范学院,贵阳550018

出　　处：《智慧农业导刊》2024年第12期24-28,共5页JOURNAL OF SMART AGRICULTURE

基　　金：贵州师范学院2023年省级大学生创新创业训练计划项目(S2023142234138,主持人为李玲婧)。

摘　　要：以贵州省六盘水市水城红心猕猴桃为例,通过访谈调查,数据分析水城红心猕猴桃的知名度,在此基础上对客户做调研,将客户分类。利用“电商平台(短视频)”网络营销模式针对不同类型的客户制定相应的售卖计划增强自身品牌对客户的影响力。其次,在电商网站不定时开展促销活动,以此吸引更多目标客户。积极响应新时代“三农”政策,优先发展农业农村,用“中华系水城红心猕猴桃”推进乡村振兴。Taking Shuicheng Actinidia chinensis(aka.Red-heart kiwifruit)in Liupanshui City of Guizhou Province as an example,through interview survey and data analysis,the popularity of Shuicheng Actinidia chinensis are analyzed.On the basis of customer research,customers are classified.Using"e-commerce platform(short video)"network marketing model,for different types of customers,this paper develops corresponding sales plans to enhance the influence of their own brands on customers.Secondly,promotions are carried out irregularly on e-commerce websites,so as to attract more target customers,actively respond to the policy of"agriculture,rural areas and farmers"in the new era,give priority to the development of agriculture and rural areas,and promote rural revitalization with"Chinese Shuicheng Actinidia chinensis".

关 键 词：水城红心猕猴桃 电商平台 促销推广 果中珍品 乡村振兴 

分 类 号：F724.6[经济管理—产业经济]