数智赋能体育旅游品牌创新、质量提升的机制及路径研究  

Enhancing Innovation and Quality in Sports Tourism Brands through Data Intelligence Empowerment:Mechanisms and Pathways

作　　者：孙中芹[1] Sun Zhongqin(School of Sports Science,Qufu Normal University,Qufu273165,China)

机构地区：[1]曲阜师范大学体育科学学院,山东曲阜273165

出　　处：《体育科技文献通报》2024年第5期108-111,共4页Bulletin of Sport Science & Technology

基　　金：山东省社会科学规划办青年项目(项目编号:17DTYJ03)。

摘　　要：本文采用文献资料法、逻辑分析法和案例分析法等研究方法,首先,梳理了数智赋能、体育旅游品牌创新、质量提升等相关理论;其次,分析了数智赋能体育旅游品牌创新、质量提升机制,即增强体育旅游品牌创新敏感性、提高体育旅游品牌产品和服务的个性化程度、优化体育旅游品牌体验、提升体育旅游品牌核心竞争力;再次,提出了数智赋能体育旅游品牌创新、质量提升的路径,即提升体育旅游品牌组织的数智化能力、构建数智化人才团队、加强与科技企业的合作等;最后,得出数智赋能体育旅游品牌创新、质量提升的启示,即重视数智化转型、强化创新导向、加强数据驱动决策、强化合作伙伴关系。This study utilizes research methods such as literature review,logical analysis,and case study to explore the mechanisms and pathways for improving innovation and quality in sports tourism brands through data intelligence empowerment.The review encompasses relevant theories on data intelligence empowerment,innovation in sports tourism brands,and quality enhancement.The analysis focuses on the mechanisms of data intlligence empowerment in sports tourism brands,including enhancing sensitivity to brand innovation,personalizing products and services,optimizing brand experiences,and enhancing core competitiveness.Furthermore,pathways for data intelligence empowerment in sports tourism brand innovation and quality improvement are proposed,such as enhancing the digital capabilities of sports tourism organizations,building a team of data intelligence professionals,and strengthening collaboration with technology companies.The study concludes with insights for data intelligence empowerment in sports tourism brand innovation and quality improvement,emphasizing the importance of digital transformation,innovation orientation,data-driven decision-making,and strong partnerships.

关 键 词：数智赋能 体育旅游 创新质量 机制 路径 

分 类 号：G812.4[文化科学—体育学]