数字经济驱动吉林省冰雪体育旅游业转型对策研究  

Strategies for Driving the Transformation of Jilin Province's Ice and Snow Sports Tourism Industry through the Digital Economy

作　　者：刘雨哲 姜广义[1] Liu Yuzhe;Jiang Guangyi(Jilin Sport University,Changchun 130022,China)

机构地区：[1]吉林体育学院,吉林长春130022

出　　处：《体育科技文献通报》2024年第5期112-114,共3页Bulletin of Sport Science & Technology

基　　金：吉林省社会科学基金项目“吉林省地域体育文化与生态旅游融合创新发展研究”(项目编号:2017B126);吉林省体育产业发展战略研究(项目编号:2015A3)。

摘　　要：本文运用文献资料法、逻辑分析法等研究方法,分析了吉林省冰雪体育旅游业的发展现状、困境,并指出了吉林省冰雪体育旅游业存在产业数字化人才缺失、产业总体体系不完善、产业发展目标不明确等发展困境。基于吉林省冰雪体育旅游业转型发展背景,提出吉林省冰雪体育旅游业数字化转型发展对策:数字技术驱动,建设高素质的人才队伍;数字时代引领,构建数字冰雪旅游业体系;数字经济助力,建设冰雪体育旅游新地标等。通过推动吉林省冰雪体育旅游业进行数字化转型,以适应数字经济时代发展要求,更好地发展吉林省冰雪体育旅游业。This study employs literature review and logical analysis to examine the current state and challenges of Jilin Province's ice and snow sports tourism industry.It identifies key obstacles,such as a shortage of digital talent,an incomplete industry framework,and unclear development objectives.Considering the context of the industry's transformation and development,this study proposes strategies for digital transformation in Jilin Province's ice and snow sports tourism industry.These strategies include leveraging digital technologies to cultivate a highly skilled workforce,leading the industry in the digital era by establishing a comprehensive digital ice and snow tourism system,and harnessing the potential of the digital economy to create new landmarks in ice and snow sports tourism.By promoting the digitalization of Jilin Province's ice and snow sports tourism industry,it can effectively respond to the demands of the digital economy era and achieve sustainable growth.

关 键 词：吉林省 数字经济 冰雪体育旅游 

分 类 号：G812.7[文化科学—体育学]