文化认同视角下的河南乡村景观标识设计策略研究  

Research on the Design Strategy of Rural Landscape Sign for Constructing Cultural Identity

作　　者：朱睿博 ZHU Ruibo(Art and Design of Luoyang Institute of Science and Technology,Luoyang 471023,China)

机构地区：[1]洛阳理工学院艺术设计学院,洛阳471023

出　　处：《工业设计》2024年第5期135-138,共4页Industrial Design

基　　金：2023年河南省社会科学界联合会调研课题“文化记忆视域下乡村景观标识构建研究”(SKL-2023-2201)。

摘　　要：探索具有文化认同的乡村景观标识设计方法,以此构建村民集体身份认同。以乡村文化构成的深层内涵为基础,以乡村景观标识设计为研究对象,通过对河南乡村景观标识设计现状及设计取向调研分析。从乡村文化的可视性、感知性、传播性、嵌入性四层面切入,重塑河南乡村景观标识。构建了视觉导向为主的美学设计、感知为主的情节式体验、创新为主的互动感参与设计、地域为主的归属感差异设计的河南乡村景观标识设计策略,以期满足人的多元感知需求,形成文化认同和归属感。构建文化认同的乡村景观标识设计改变了当今设计趋同现象,将人的感受和对精神层面的追求作为设计的核心理念,为乡村景观标识设计提供新的方向。Explore the design method of rural landscape sign with cultural identity,so as to build the collective identity of villagers.Based on the deep connotation of rural culture composition and rural landscape sign design as the research object,this paper analyzes the status quo and design orientation of rural landscape sign design in Henan province,and takes the visual,perceptive,communicative and embedded features of rural culture as the entry point to reshape rural landscape sign in Henan province.The design strategy of Henan rural landscape logo is constructed,which includes visual oriented aesthetic design,perception-oriented episodic experience,innovation-oriented interactive sense participation design,and region-oriented sense of belonging difference design,in order to meet people's multiple perceptual needs,enhance the "collective memory" of local villagers,and form cultural identity and sense of belonging.The construction of cultural identity in rural landscape sign design changes the current design convergence phenomenon,takes human feelings and the pursuit of spiritual level as the core concept of design,and provides a new direction for rural landscape sign design.

关 键 词：文化认同 河南乡村 景观标识 设计策略 

分 类 号：TU984.12[建筑科学—城市规划与设计]