国产电影“出海”困境的重要原因与战略选择——基于贸易引力模型的实证分析  

Important Reasons and Strategic Choices for the Dilemma of Overseas Export of Domestic Films:Empirical Analysis Based on the Gravity Model of Trade

作　　者：吴亮芳[1] 张慧敏[2] Wu Liangfang;Zhang Huimin

机构地区：[1]湖南师范大学历史文化学院文化产业管理系 [2]武汉大学国家文化发展研究院

出　　处：《复印报刊资料（文化创意产业）》2023年第1期71-84,共14页CULTURAL INNOVATION INDUSTRY

基　　金：湖南省教育厅优秀青年项目“数字出版内容资源开发模式的类型与选择研究”(19B341)的阶段性研究成果。

摘　　要：电影是核心文化产品,肩负文化“走出去”的时代使命。我国电影“走出去”历程长,但效果不理想,仍然存在国际竞争力小与影响力小的显著劣势。通过贸易引力模型的实证分析发现:文化距离是造成我国电影海外贸易困境的重要原因。文化距离阻碍我国电影出口贸易,且不同文化维度距离对我国电影出口的影响不一致,但儒家文化圈的文化属性可以中和文化距离带来的部分负面影响。基于此,对国产电影“出海”提出文化认同最大公约数战略与文化圈多元共生战略。Film is the core cultural product,shouldering the cultural"going out"mission of the times.Chinese film has a long but unsatisfactory process of"going global".There still exist two prominent disadvantages of small international competitiveness and influence.Through the empirical analysis of the gravity model of trade,the paper finds cultural distance is an important element that results in the overseas trade dilemma of Chinese films.The influence of cultural distance at different dimensions on Chinese film export is inconsistent.However,Confucian culture can neutralize some negative effects of cultural distance.On account of this reason,this paper puts forward the strategy of the greatest common divisor of cultural identity and multicultural symbiosis strategy to accelerate the export of Chinese domestic films.

关 键 词：文化距离 国产电影 电影出口 

分 类 号：G229.2[文化科学]