数字化转型视域下我国县域商业发展态势与推进策略  

Development Trend and Promotion Strategy of County Commerce in China from the Perspective of Digital Transformation

作　　者：依绍华[1] 吴顺利 YI Shao-hua;WU Shun-li(National Academy of Economic Strategy,Chinese Academy of Social Sciences,Beijing 100006,China;School of Applied Economics,University of Chinese Academy of Social Sciences,Beijing 102488,China)

机构地区：[1]中国社会科学院财经战略研究院,北京市100006 [2]中国社会科学院大学应用经济学院,北京市102488

出　　处：《中国流通经济》2024年第6期12-25,共14页China Business and Market

基　　金：国家社会科学基金重点项目“流通业态创新与品质消费双向促进的路径、作用机制与政策体系研究”(19AJY020)。

摘　　要：县域商业是实现城乡融合发展和乡村振兴的有效途径,也是满足农村居民多元化、多层级、多形态消费需求的纽带,是推动县域经济高质量发展的关键动力源。近年来,我国县域商业发展已取得长足进步,主要体现在县域商品和服务市场规模稳定扩张、流通网络不断完善、流通新业态新模式加快孵化、农村电商创新发展、物流快递配送体系明显优化、农产品流通渠道持续延拓等多方面。但我国县域商业发展过程中仍然存在着数字基础设施相对滞后、商业网点数字化改造和升级程度不足、商贸流通企业数字化转型成效亟待提升等短板,成为制约我国县域商业高质量发展的主要堵点。进入数字经济时代,我国县域商业发展呈现出以新发展理念为科学指导、以数字技术和数据要素应用为驱动内核、以线上线下融合为关键路径、以满足人民对美好生活向往为最终目标的时代特征。数字化转型视域下,传统商业变革迎来新机遇,政府部门应进一步加强县域数字基础设施和商业大数据中心、“互联网+农产品”流通体系、物流配送体系三领域的建设力度,鼓励商贸流通新业态、新模式、新应用场景三维度的创新,实现县域市场主体竞争力、县域商业人力资本储备、县域消费环境三方面的改善,进而推动县域商业沿着更大规模、更高质量、更深层次、更便民惠民的方向发展,繁荣农村消费市场,推进乡村全面振兴。County commerce is an effective way to realize urban-rural integrated development and rural revitalization,as well as a"link"to meet the diversified,multi-level and multi-form consumption needs of rural residents and a key power source to promote the high-quality development of county economy.In recent years,China's county commercial development has made great progress,which is mainly reflected in the steady expansion of the county commodity and service market scale,the continuous improvement of the circulation network,the acceleration of the incubation of new forms and models of circulation,the innovation and development of rural e-commerce,the obvious optimization of the logistics express distribution system,and the continuous extension of agricultural product circulation channels.However,it is undeniable that in the process of development of county commerce in China,there are still some shortcomings such as relatively lagging digital infrastructure,insufficient digital transformation and upgrading of commercial outlets,and urgent need to improve the effectiveness of digital transformation of commercial circulation enterprises,which have become the main"blocking point"restricting the high-quality development of county commerce in China.Entering the era of digital economy,county commercial development presents the connotation characteristics of a new era with new development concepts as the scientific guidance,digital technology and data elements as the driving core,online and offline integration as the key path,and satisfying people's yearning for a better life as the ultimate goal.Based on the new opportunities for traditional business transformation from the perspective of digital transformation,government departments should further strengthen the construction of county digital infrastructure and commercial big data centers,the"Internet+agricultural products"circulation system,and the logistics distribution system,encourage innovation in the three dimensions of new business forms,new models,and new applicatio

关 键 词：县域商业发展 数字化转型 城乡融合发展 乡村振兴 

分 类 号：F713.3[经济管理—产业经济]