新媒介语境下少数民族文化传播与情感共振——以抖音中彝族歌曲《阿果吉曲》为例  

Cultural Communication and Emotional Resonance of Ethnic Minorities in the Context of New Media——Taking Yi People's Song A Guo Ji Qu in Tik Tok as an Example

作　　者：白伟伟 BAI Wei-wei(School of Art,Guizhou University of Engineering Science,Bijie,Guizhou 551700,China)

机构地区：[1]贵州工程应用技术学院艺术学院,贵州毕节551700

出　　处：《贵州工程应用技术学院学报》2024年第2期40-48,共9页Journal of Guizhou University Of Engineering Science

基　　金：贵州工程应用技术学院民族学(彝学)重点学科项目;贵州工程应用技术学院民族学(彝学)彝学创新人才团队项目;贵州省少数民族古籍研究基地项目“彝族传统道德思想与社会主义核心价值观关联研究”,项目编号:201510。

摘　　要：新媒介语境下,少数民族文化传播处于一种“二律背反”状态。新媒介的便捷性与互动性使其在传播少数民族文化过程中克服了既有空间、技术、资本和受众等因素的限制,从而发挥着不可替代的作用。但传播过程也存在同质化及碎片化等问题,致使少数民族文化降格、祛魅为流行的、大众的、娱乐的及庸俗的文化。此语境下,我们以为民族文化应以优质的、能引起情感共振的传播内容拥抱新媒介。彝族歌曲《阿果吉曲》通过对个体自我情感的表述,掀起了受众对生命存在的思考,实现了与受众感情的情感共振,而它所具的情感源发的“真实性”、现场感以及情感表达的速度感可视为新媒介语境下少数民族文化共情传播起点的三要素。情感共振通过对主体意识的唤醒、对新媒介语境下巨大共情空间真空存在的填充和对被新媒介语境抽空人性的召唤,成为新媒介语境下少数民族文化传播的归宿,从而达到抵御新媒介语境负面影响的目的。In the context of new media,the cultural communication of ethnic minorities is in a state of antinomy.The convenience and interactivity of new media make it overcome the limitations of existing space,technology,capital and audience in the process of spreading minority culture,thus playing an irreplaceable role.However,there are also problems such as homogenization,vulgarization and fragmentation in the communication process,which leads to the degradation and disenchantment of minority cultures into popular,popular,entertaining and vulgar cultures.In this context,we think that national culture should embrace new media with high-quality communication content that can arouse emotional resonance.The Yi people's song Aguojiqu,which is investigated in this paper,arouses the audience's thinking about the existence of life through the expression of individual self-emotion,and realizes the emotional resonance with the audience's feelings.The authenticity of its emotional origin,the sense of scene and the sense of speed of emotional expression can be regarded as the three elements of the starting point of the spread of empathy of minority cultures in the new media context.Emotional resonance can awaken the subjective consciousness and vacuum the huge empathy space in the context of new media.

关 键 词：新媒介 少数民族文化 传播 《阿果吉曲》 情感共振 

分 类 号：H217[语言文字—少数民族语言]