双碳背景下居民快递包装回收行为研究  

Research on Influencing Factors of Residents'Express Packaging Recycling Behavior Under Background of“Carbon Peaking and Carbon Neutrality”

作　　者：郑湘明[1] 陈丽娜 ZHENG Xiangming;CHEN Lina(College of Business,Hunan University of Technology,Zhuzhou Hunan 412007,China)

机构地区：[1]湖南工业大学商学院,湖南株洲412007

出　　处：《包装学报》2024年第3期8-17,共10页Packaging Journal

基　　金：国家社会科学基金资助项目(21BGL025)。

摘　　要：在“双碳”背景下,针对目前中国快递包装回收率低的问题,利用湖南省高校学生家庭的308份调研数据,研究居民快递包装回收行为影响因素。以拓展的计划行为理论为基础,通过构建结构方程模型(structural equation model,SEM)进行验证分析,并替换不同模型,用线性回归对结果进行稳健性检验。研究结果表明:感知行为控制和低碳自我认同感对居民快递包装回收意愿的影响程度明显高于回收态度、主观规范;实施垃圾分类会显著正向调节回收意愿与回收行为之间的关系,并且实施垃圾分类的程度越高,发生快递包装回收实际行为的可能性越大。Under the background of"Carbon Peaking and Carbon Neutrality",aiming at the low recycling rate of express packaging in China,the research data of 308 college students'families in Hunan Province were used to study the influencing factors of residents'express packaging recycling behavior.Based on the expanded planned behavior theory,the structural equation model(SEM)was constructed for verification and analysis,while different models were replaced,and the robustness of the results was tested by linear regression.The research showed that the impacts of perceived behavior control and low-carbon self-identity on residents'express packaging recycling intention were significantly higher than those of recycling attitude and subjective norms.The implementation of garbage classification will significantly positively regulate the relationship between recycling intention and recycling behavior,and the higher the implementation of garbage classification,the more likely the actual behavior of express packaging recycling will occur.

关 键 词：双碳 快递包装 回收 结构方程模型 调节效应 稳健性检验 

分 类 号：F713.2[经济管理—产业经济] X705[环境科学与工程—环境工程]