滑雪场体验者与爱好者旅游行为对比研究  

A Comparative Study on Tourism Behavior of Ski Resort Experiencer And Enthusiast

作　　者：王莹[1] 吴函哲 朱怡婷[2] WANG Ying;WU Hanzhe;ZHU Yiting(School of Business,Xinjiang University,830091,Urumqi,Xinjiang,China;School of Tourism,Xinjiang University,830046,Urumqi,Xinjiang,China)

机构地区：[1]新疆大学商学院,新疆乌鲁木齐830091 [2]新疆大学旅游学院,新疆乌鲁木齐830046

出　　处：《特区经济》2024年第4期150-154,共5页Special Zone Economy

基　　金：新疆大学校内培育项目“社交媒体影响下的城市旅游消费空间特征--基于网红打卡地的研究”(22FPY015)。

摘　　要：本文运用方差分析法将新疆丝绸之路国际度假区滑雪场的旅游者区分为滑雪体验者和滑雪爱好者,同时在滑雪动机行为、偏好行为、态度行为以及活动轨迹等方面进行对比分析。研究结果表明:求知动机和休闲放松动机对体验者与爱好者存在一定的影响关系;与体验者相比,爱好者参与滑雪运动的意愿更为强烈;在旅游后的态度行为方面,体验者和爱好者两者之间无显著差异;滑雪活动轨迹方面,爱好者集中在高山上的滑雪雪道,而体验者聚集在山下的娱乐设施项目。This paper uses the variance analysis method to distinguish the tourists in the ski resorts of the Xinjiang Silk Road International Resort into ski experiencer and ski enthusiast,and makes a comparative analysis in terms of ski motivation behavior,preference behavior,attitude behavior and activity trajec-tory.The research results show that:The motivation for knowledge and leisure and relaxation have a certain influence on the experiencer and enthusiast;Compared with the experiencer,the enthusiast are more willing to participate in skiing;Attitudes after travel In terms of behavior,there is no significant difference be-tween the experiencer and the enthusiast;In terms of skiing activity tracks,the enthusiast focus on the ski tracks on the mountains,while the experiencer gather at the entertainment facilities below the mountain.

关 键 词：体验者 爱好者 滑雪运动 旅游行为 

分 类 号：F592.7[经济管理—旅游管理]