国潮发展趋势下三江侗绣文创产品创新策略  

Innovation Strategy of Cultural and Creative Products of Sanjiang Dong Embroidery Under the Development Trend of China-Chic

作　　者：梁梦莹 LIANG Mengying

机构地区：[1]北部湾大学

出　　处：《丝网印刷》2024年第10期4-6,共3页Screen Printing

基　　金：2023年广西壮族自治区大学生创新创业训练计划项目“侗绣+国潮用非遗打造文创产品”的研究成果(编号S202311607215)。

摘　　要：研究旨在探讨非遗技艺与国潮元素的融合,帮助三江地区打造具有民族特色且符合当代审美趣味的文创产品,在展现侗族文化独特魅力的同时也能吸引更多年轻人关注,激活广西非物质文化属性旅游模式,进一步助力广西讲好中国故事。The purpose of this project is to explore the integration of intangible cultural heritage skills and China-chic elements,help Sanjiang region to create cultural and creative products with national characteristics and in line with contemporary aesthetic interests,show the unique charm of Dong culture,and at the same time,attract more young people's attention,activate Guangxi's intangible cultural tourism model,and further help Guangxi tell a good"Chinese story".

关 键 词：侗绣 国潮 非遗文化 文创产品 

分 类 号：TB472[一般工业技术—工业设计]