产业融合视角下安徽文旅品牌建设研究  

Research on Anhui Culture and Tourism Brand Construction from the Perspective of Industrial Integration

作　　者：何磊[1] 李炜[1] He Lei;Li Wei(School of Fine Arts and Design,Hefei Normal University,Hefei 230601,China)

机构地区：[1]合肥师范学院美术与设计学院,安徽合肥230601

出　　处：《洛阳师范学院学报》2024年第4期20-25,共6页Journal of Luoyang Normal University

基　　金：安徽省社会科学创新发展研究项目(2021CX136);安徽省高校哲学社会科学研究重点项目(2022AH052089);安徽省高校协调创新项目(GXXT-2023-092)。

摘　　要：探讨产业融合视角下安徽文旅品牌建设的策略与实践。通过采用文献综述、案例分析和比较研究方法,系统分析了文旅品牌建设的基本要素、内在联系及其在产业融合背景下的发展路径。研究报告了安徽省文旅品牌建设的现状,指出其在属性、价值、个性和文化四个方面的特征,并深入探讨了文化为核心、品牌为根基、产业为链、商业为源头的内在关系模式。结果显示,产业融合不仅促进了文旅品牌的创新发展,还强化了国家形象和文化认同,对提升民族自信和社会主义核心价值观的养成具有积极影响。此外,研究还提出了针对性的建议,包括挖掘和利用地域文化资源、创新旅游产品和服务以及促进文化产业与旅游产业的深度融合,以推动安徽文旅品牌的高质量发展。结论强调,产业融合下的文旅品牌建设对于促进地方经济发展和文化遗产保护具有重要意义,建议地方政府和相关企业采取有效措施,深化文旅产业融合,提升品牌竞争力。This research aims to explore the strategies and practice of Anhui culture and tourism brand construction from the perspective of industrial integration.This paper systematically analyzes the basic elements,internal connections and development paths of culture and tourism brand construction in the context of industrial integration with methods such as literature review,case analysis and comparative research.The research report presents the current situation of culture and tourism brand construction in Anhui Province,and summarizes the characteristics in attributes,values,individuality,and culture.This report also delves into the internal relationship model featuring culture as the core,brand as the foundation,industry as the chain,and commerce as the source.The results show that industrial integration not only promotes the innovative development of culture and tourism brands but also strengthens the national image and cultural identity,which has a positive impact on enhancing national confidence and cultivating the core socialist values.In addition,the research also proposes targeted suggestions including exploring and utilizing regional cultural resources,innovating tourism products and services,and promoting the deep integration of culture and tourism industries for promoting the high-quality development of Anhui culture and tourism brands.The conclusion emphasizes that the construction of culture and tourism brands under industrial integration is of great significance for promoting development of local economy and protection of cultural heritages.And finally,the report suggests that local governments and related enterprises take effective measures to deepen the integration of culture and tourism industries and improve the brand competitiveness.

关 键 词：品牌建设 安徽文旅 产业融合 

分 类 号：F592.7[经济管理—旅游管理]