主题公园游客拥挤感知影响因素研究——以清明上河园为例  

Research on Influencing Factors of Tourists’Perception to Crowdedness in Theme Parks—A Case Study on Millennium City Garden

作　　者：莫治平 李博[2] 陈楠[1,2] Mo Zhiping;Li Bo;Chen Nan(Research Institute for Study Travel,Henan University,Kaifeng 475001,China;School of Culture and Tourism,Henan University,Kaifeng 475001,China)

机构地区：[1]河南大学研学旅行研究中心,河南开封475001 [2]河南大学文化旅游学院,河南开封475001

出　　处：《洛阳师范学院学报》2024年第4期26-30,共5页Journal of Luoyang Normal University

基　　金：国家社会科学基金一般项目(19BGJ007);国家自然科学基金面上项目(42171186)。

摘　　要：人民生活水平日益提高,国内旅游人数逐年递增,造成旅游景区拥挤现象频繁发生,拥挤逐渐演变为干扰众多景区发展、影响游客满意度和旅游体验的重要因素之一。以清明上河园为例,运用IPA分析法,对主题公园游客拥挤感知影响因素进行研究。结果显示,景区交通便利度、其他游客的行为、游客数量是影响受访者拥挤感知的关键因素,景区可以从这三个方面重点改进,提升游客满意度。With the improvement of people’s living standards,the increasing number of domestic tourists results in frequent crowdedness in tourist attractions.Crowdedness has gradually evolved into one of the important factors that interfere with the development of many scenic spots and affect tourists’satisfaction and tour experience.Taking Millennium City Garden as an example,the researchers explores the influencing factors of tourists’perception to crowdedness in theme parks with the method of IPA.The result shows that the traffic convenience of the scenic spots,the behavior of other tourists,and the number of tourists are three key factors affecting the respondents’perception to crowdedness.This research finally suggests that scenic spots should focus on improvement in these three aspects to improve tourists’satisfaction.

关 键 词：主题公园 拥挤感知 影响因素 IPA分析法 

分 类 号：F592.68[经济管理—旅游管理]