全域旅游背景下喀什旅游资源评价与开发策略  

Evaluation and Development Strategy of Kashgar Tourism Resources under the Background of Global Tourism

作　　者：杨增增 韩晓媛 杜江 YANG Zeng-zeng;HAN Xiao-yuan;DU Jiang(Faculty of Economics and Management,Kashi University,Kashi 844000,China)

机构地区：[1]喀什大学经济与管理学院,喀什844000

出　　处：《价值工程》2024年第17期5-9,共5页Value Engineering

基　　金：2022年喀什大学校级科研项目“金融支持助力南疆三地州制造企业高质量发展绩效研究”(2022(1781))。

摘　　要：本文基于实地调研,针对喀什地区的旅游资源进行了深入探究。为全面评价其旅游资源的价值,本文确立了16个关键评价指标,并据此构建了一个科学评价体系。利用层次分析法和模糊综合评价法,对喀什的旅游资源进行了系统的研究。结果显示,资源数量与丰富度、民族歌舞的艺术性以及资源分布范围等指标在评价中占据重要地位,对整体评价结果产生了显著影响。这些发现不仅为喀什地区旅游资源的开发提供了重要依据,也为未来旅游规划和发展提供了有益的参考。本研究旨在推动喀什地区旅游业的持续发展,提升其在国内外旅游市场的竞争力。Based on the field investigation,this paper makes an in-depth study on the tourism resources in Kashgar.In order to fully evaluate the value of Kashgar's tourism resources,this paper establishes 16 key evaluation indicators,and constructs a scientific evaluation system according to these indicators.By using analytic hierarchy process and fuzzy synthetic evaluation methods,the tourism resources in Kashgar are systematically studied.The results show that such indicators as the quantity and richness of resources,the artistry of folk songs and dances and the distribution range of resources play an important role in the evaluation,and have a significant impact on the overall evaluation results.These findings not only provide an important basis for the development of tourism resources in Kashgar,but also offer a useful reference for future tourism planning and development in the area.The purpose of this study is to promote the sustainable development of tourism in Kashgar and enhance its competitiveness in the domestic and foreign tourism markets.

关 键 词：喀什旅游资源 评价体系 层次分析法 模糊综合评价 

分 类 号：F592.7[经济管理—旅游管理]