从长尾理论解析小众文化综艺节目传播特征与策划理念  

Analyzing the Communication characteristics and Planning Concepts of Niche Cultural Variety Shows from the Long Tail Theory

作　　者：刘子琨 LIU Zikun

机构地区：[1]中国传媒大学国际传媒教育学院,北京100024

出　　处：《淮北职业技术学院学报》2024年第3期95-98,共4页Journal of Huaibei Vocational and Technical College

摘　　要：社会文化市场的长尾部分是由众多小众文化组成的,它拥有具有较大发展潜力的综艺节目取材库,垂直细分的小众文化综艺是未来综艺持续发展新态势。基于兴趣爱好的身份认同群体、碎片化与参与式的传播模式及消费情怀的集体记忆与狂欢是在长尾理论视角下解析得到的小众文化综艺主要传播特征。未来,小众文化综艺仍需深耕文化背景、描摹受众画像、加强顶层设计和突破圈层隔阂的节目策划理念。The long tail of the social and cultural market is a pool of materials for variety shows composed of many niche cultures with greater potential for development,and vertically segmented niche cultural variety shows are the new trend for the sustainable development of variety shows in the future.Identity groups based on interests and hobbies,fragmented and participatory communication modes,and collective memories and revelry of consumer sentiment are the main communication characteristics of niche cultural variety shows analyzed from the perspective of the long tail theory.In the future,niche cultural variety shows still need to cultivate the cultural background,portray the audience profile,strengthen the top-level design and break through the circle barrier programme planning concept.

关 键 词：长尾理论 综艺节目 小众文化 传播特征 节目策划 

分 类 号：G222.3[文化科学]