国际出版集团学术期刊数字化出版和传播推广策略研究——以美国Sage出版集团为例  

Strategies of Academic Journals’Digital Publishing and Advocating of Global Publishing Corporation:A Case Study of Sage

作　　者：张书卿[1] 王文君 Zhang Shuqing;Wang Wenjun(Chinese Academy of Press and Publication,Beijing,100073;English Department,Beijing International Studies University,Beijing,100024)

机构地区：[1]中国新闻出版研究院,北京100073 [2]北京第二外国语学院英语学院,北京100024

出　　处：《出版科学》2024年第3期67-72,共6页Publishing Journal

基　　金：中宣部出版局2023年课题“美国社科学术期刊运作传播规律”研究成果之一。

摘　　要：以美国世哲出版集团(Sage)为例,探讨美国学术出版集团在当前的数字化时代如何适应数字化趋势,通过数字化投稿、审稿、数字化出版提高学术期刊的高效和规范出版,通过各种数字化手段和工具对期刊进行推广,从而有效提高学术期刊的可见性和影响力。美国世哲出版集团的数字化发展举措可以为我国学术期刊的数字化出版和推广传播提供经验和借鉴。This paper takes Sage,an American academic publishing corporation,as an example to explore and answer the following three questions:the American publishing group adapts their digital transformation strategies to thrive in the digital era;improves the speed of academic journals publishing through digital submission,review,publishing;promotes academic journals through various digital means and tools in the current digital age,so as to effectively improve its visibility and influence.This paper aims to provide Sage’s valuable experience for the digital transformation in publishing and advocating of academic journals to China academic journals.

关 键 词：国际出版集团 学术期刊 世哲 数字化出版和传播 

分 类 号：G239[文化科学]