文旅融合背景下民间艺术元素在插画设计中的应用——以大运河沧州段文旅融合发展为例  

Application of Folk Art Elements in Illustration Design Under the Background of the Integration of Culture and Tourism--Take the Integrated Development of Culture and Tourism in Cangzhou Section of the Grand Canal as an Example

作　　者：孟涛 张圣婷 MENG Tao;ZHANG Shengting(Department of Fine Arts,Cangzhou Normal University,Cangzhou,Hebei 061001,China)

机构地区：[1]沧州师范学院美术学院,河北沧州061001

出　　处：《沧州师范学院学报》2024年第2期6-9,19,共5页Journal of Cangzhou Normal University

基　　金：2022年度河北省社会科学发展研究课题“文旅融合背景下大运河沧州段民间美术的开发对策”,编号:No.20220202006。

摘　　要：现代插画作为艺术与商业结合的产物,其特点是在兼顾大众审美的基础上,强调信息传播的广泛性与时效性。在科技革新与社会经济转型的驱动下,我国当代插画呈现媒介多元化、形式多样化、内涵民族化的发展趋势。我国悠久的历史积淀了门类广博的非物质文化遗产,非遗中的民间艺术元素以其民俗性、地域性、文脉性的呈现特色,被广泛地应用到插画设计中是时之所需,势之所行。民间艺术元素的应用在丰富现代商业插画内容与形式的同时,也为其设计烙印上了特色鲜明的地域文化标签。大运河沧州段的文旅融合发展中,取材于烙画、碑刻、剪纸等地域民间艺术的文旅推广插画设计,都是民间艺术元素在插画设计中巧妙应用的成功案例。As a product of the combination of art and commerce,modern illustration is characterized by emphasizing the breadth and timeliness of information dissemination on the basis of taking into account the public aesthetic preferences.Driven by scientific and technological innovation and social economic transformation,China's contemporary illustrations show the development trend of diverse media and forms as well as connotation nationalization.China has acquired a vast array of intangible cultural heritage over its long history.Becausese of their characteristics of folklore,regional features and context,the folk art elements in the intangible cultural heritage are widely used in illustration design,which can meet the needs of our time and can be in line with current trends.The application of folk art elements not only enriches the content and form of modern commercial illustrations,but also imprints distinctive regional cultural labels on its design.In the integration and development of culture and tourism in the Cangzhou section of the Grand Canal,the illustration designs for the promotion of culture and toursim,based on the local folk arts such as pyrograph,stone inscription and paper-cutting,are successful cases of the ingenious application of folk art elements in illustration design.

关 键 词：文旅融合 民间艺术元素 插画设计 非遗文化 

分 类 号：J528[艺术—艺术设计]