《山歌寥哉》媒介话语意义的生产和再生产  

Meaning Production and Reproduction of the Mediated Discourse in“Shan Ge Liao Zai”

作　　者：陆紫婷 白志如[1] LU Zi-Ting;BAI Zhi-Ru(School of Journalism and Communication,Henan University,Kaifeng 475001,Henan,China)

机构地区：[1]河南大学新闻与传播学院,河南开封475001

出　　处：《长江师范学院学报》2024年第4期107-115,共9页Journal of Yangtze Normal University

基　　金：河南省社会科学界联合会项目“从地方到国家:‘红旗渠’的符号生成与文化建构”(SKL-2022-1542)。

摘　　要：《山歌寥哉》音乐专辑自发布以来播放量居高不下,经媒体报道传遍海内外。《山歌寥哉》是以大众媒介为载体的音乐话语表达,故从媒介话语的角度分析《山歌寥哉》广泛传播的缘由。在《山歌寥哉》媒介话语意义的生产过程中,创作者通过议题筛选及话语修辞的运用进行意义生产,议题与个人话题、社会命题、人类命运紧密相连,拟人化、隐喻、用典的修辞手法使文本更具解读性。在《山歌寥哉》媒介话语意义的再生产过程中,不同主体通过话语的筛选及解读进行意义的再生产,商业媒体将其纳入大众话语进行多角度分析,主流媒体将其纳入国家话语进行文化解读,专家媒体以精英身份为依托进行话语阐释,东南亚媒体将其纳入国际话语进行政治化诠释,受众群体进行个体化拆解。从话语意义的生产到再生产,创作者与参与者共同对《山歌寥哉》进行编码解码,在编码与解码的循环中,新的话语意义不断生成,进一步拓展《山歌寥哉》传播的力度、深度和广度。Since its release,the music album“Shan Ge Liao Zai”has consistently garnered high streaming numbers and has gained both domestic and international popularity through media coverage.Acting as a form of musical discourse conveyed through mass media channels,the album becomes imperative to dissect the factors contributing to its widespread dissemination from the lens of media discourse.In the meaning production phase of media discourse of“Shan Ge Liao Zai”,the authors of the music album engage in the selection of topics and employ rhetorical strategies to meaning production and meaning reproduction.These topics are intricately linked to personal narratives,societal issues,and broader human experiences.Rhetorical devices such as personification,metaphor,and allusion enhance the interpretability of the lyrics.During the reproduction phase of the media discourse meaning of“Shan Ge Liao Zai”,various entities reproduce meaning by selecting and interpreting the discourse.Commercial media integrate it into popular discourse for multifaceted analysis,mainstream media incorporate it into national discourse for cultural interpretation,expert media elucidate it from an elite perspective,and media from Southeast Asia contextualize it within the framework of international discourse for politicized interpretation.From the production to the meaning reproduction of discourse,creators and participants collaboratively encode and decode“Shan Ge Liao Zai”.Within this cycle of encoding and decoding,new layers of discourse meaning continuously emerge,thereby enriching the scope and the breadth of dissemination of“Shan Ge Liao Zai”.

关 键 词：山歌寥哉 刀郎 媒介话语 再生产 

分 类 号：G206.2[文化科学—传播学]