生活美学赋能乡村民宿高质量发展的逻辑理路与实践向度  

Logic Approach and Practical Dimension of Life Aesthetics's Empowerment to High-quality Development of Rural Guesthouses

作　　者：史云[1] SHI Yun(College of Landscape Architecture and Tourism,Hebei Agricultural University,Baoding 071001,Hebei)

机构地区：[1]河北农业大学园林与旅游学院,河北保定071001

出　　处：《河北农业大学学报（社会科学版）》2024年第3期102-111,共10页Journal of Hebei Agricultural University (SOCIAL SCIENCES)

基　　金：河北省文化艺术科学规划和旅游研究项目:“生活美学视角下河北乡村民宿高质量发展研究”(编号:HB23-YB075);河北省社会科学发展研究课题:“中国式现代化进程中基于ESG理论的和美乡村建设研究”(编号:20230203039)。

摘　　要：生活美学既是一种新型美学形态,也是一种新质生产力,对乡村美学经济发展与和美乡村建设具有重要作用。通过文献调查法阐释生活美学的内涵要义、价值意蕴以及与民宿嵌入融合的逻辑理路,分析当前乡村民宿发展面临的现实困境后发现:为了祛除民宿沉疴痼疾,乡村民宿要运用生活美学新质生产力优化空间设计,展示器物美学,营造美学场景,拓展私域流量运营,聚合乡村美学业态,提高产品和服务的内容力,引爆消费美学消费触点,满足住客情绪价值,赋能乡村民宿高质量发展。Life aesthetics is a new form of aesthetic as well as a new quality productive force,playing a significant role in rural economy development and in building harmonious and beautiful rural areas.Through literature review,this paper discussed the connotation,value implication of life aesthetics and the logic of integrating with the industry of rural guesthouse.Also,the paper pointed out the realistic obstacles faced by rural guesthouse industry through field investigation.In order to eliminate the obstacles,operators should apply the new quality productive force driven by life aesthetics to optimize space design,display the aesthetics of items,create aesthetic scenes,expand operations of private traffic,integrate rural aesthetic industries,improve products and services,and arouse consumers'interest through aesthetic experiences to meet the emotional value of visitors,so as to promote the high-quality development of rural guesthouse industry.

关 键 词：生活美学 新质生产力 情绪价值 高质量发展 乡村民宿 

分 类 号：F592.7[经济管理—旅游管理]