周边传播理论视阈下“两路”精神的传播价值  

A Study on the Communication Value of the “Two Roads”Spirit fromthe Perspective of Peripheral Communication Theory

作　　者：王熠珏[1] 邓雪莉 WANG Yijue;DENG Xueli(School of Tourism and Media,Chongqing Jiaotong University,Chongqing 400074,China)

机构地区：[1]重庆交通大学旅游与传媒学院,重庆400074

出　　处：《重庆交通大学学报（社会科学版）》2024年第3期44-53,共10页Journal of Chongqing Jiaotong University:Social Sciences Edition

基　　金：重庆市社会科学规划博士项目“国际话语权视角下抖音短视频提升中国国家形象的策略研究”(2021BS009)。

摘　　要：“两路”精神是第一批中国共产党人精神谱系的重要内容之一。“两路”精神作为社会主义核心价值观的重要组成部分,对于引导公众的价值观、促进社会和谐具有重大意义。随着经济全球化进程的加速和信息技术的飞速发展,媒介环境日益复杂多变,对精神文化的传播提出新的挑战与要求。特别是对于具有深厚文化底蕴和历史价值的“两路”精神,如何在现代社会中有效传播,以及如何在传播过程中进一步凝聚社会共识、提升文化自信,成为学术界和实践领域共同关注的课题。以“两路”精神为研究对象,以周边传播理论为分析工具,探析“两路”精神在周边区域的传播价值。将周边传播理论应用于“两路”精神的传播价值研究,旨在探索一种新的传播思路,以期促进“两路”精神在当代社会的广泛传播。The“two roads”spirit is one of the important contents of the spiritual pedigree of the first batch of CPC people.The“two roads”spirit,as an important component of socialist core values,is of great significance in guiding public values and promoting social harmony.However,with the acceleration of globalization and the rapid development of information technology,the increasingly complex and ever-changing media environment has posed new challenges and requirements for the dissemination of spiritual culture.Especially for the“two roads”spirit with profound cultural heritage and historical value,how to effectively spread it in modern society,and how to further consolidate social consensus and enhance cultural confidence in the dissemination process have become common concerns in the academic and practical fields.At present,research on the“two roads”spirit mainly focuses on its historical value,cultural significance,spiritual connotation and characteristics,value grasp and practical application.However,how to effectively expand its influence and recognition in modern society has not been fully explored from the perspective of communication theory.In view of this,this article takes the“two roads”spirit as the research object,guided by the theory of peripheral communication,to explore the dissemination value of the“two roads”spirit in the surrounding areas.Its innovation lies in applying peripheral communication theory to the study of the dissemination of the“two roads”spirit,revealing how to more effectively disseminate socialist core values in a decentralized communication model.The application of peripheral communication theory to the study of the value of the“two roads”spiritual communication aims to explore a new communication approach,in order to promote the widespread dissemination of the“two roads”spirit in contemporary society.

关 键 词：“两路”精神 周边传播理论 传播价值 

分 类 号：D64[政治法律—政治学] G206[政治法律—中外政治制度]