公共卫生事件中谣言形成机理与应对策略研究  

Research on Formation Mechanism of Rumor in Public Health Events and Coping Strategy

作　　者：刘硕[1] LIU Shuo(Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院,北京102600

出　　处：《北京印刷学院学报》2024年第5期46-52,共7页Journal of Beijing Institute of Graphic Communication

基　　金：北京印刷学院校级项目(Eb202005)成果。

摘　　要：公共卫生事件发生发展过程中,谣言肆意传播的现象时有发生,特别是在全媒体时代,这种情况愈发严重。谣言危害性极大,其对公众认知与行为、社会情绪的负面影响会对公共卫生事件处置和社会稳定带来严重不良后果。因此,探讨公共卫生事件中谣言形成机理和传播特征,有效应对并降低其危害性,已成为当前公共管理领域的重要任务。本文首先对公共卫生事件中谣言的形成机理进行分析,根据谣言的传播特征建立基于系统动力学的仿真模型,并在Vensim仿真平台进行仿真实验研究,总结提出更具科学性和可靠性的公共卫生事件谣言应对策略。In the process of the occurrence and development of public health events,the phenomenon of wanton spread of rumors often occurs,especially in the era of all-media,this situation is more and more serious.Rumors are extremely harmful,and their negative impact on public cognition,behavior and social emotions will bring serious adverse consequences to the handling of public health events and social stability.Therefore,it has become an important task in the field of public management to explore the formation mechanism and transmission characteristics of rumors in public health events and effectively deal with and reduce their harm.This paper first analyzed the formation mechanism of rumors in public health events,established a simulation model based on system dynamics according to the transmission characteristics of rumors,and conducted simulation experiments on the Vensim simulation platform to summarize and propose more scientific and reliable coping strategies for rumors in public health events.

关 键 词：公共卫生事件 谣言 应对策略 仿真 VENSIM 

分 类 号：G206[文化科学—传播学] C912.63[经济管理]