资源拼凑下社会企业实现双元经营过程研究——基于“平安大姐”的纵向单案例研究  

Research on the Dual-Operating Process of Social Enterprises under Resource Bricolage:A Longitudinal Single Case Study Based on“Ping An Sister”

作　　者：曾慧婷 葛笑春[1] 胡君锴 刘虎[3] Zeng Huiting;Ge Xiaochun;Hu Junkai;Liu Hu(School of Business Administration(MBA),Zhejiang Gongshang University,Hangzhou 310018,China;Yingxian Charity School,Zhejiang Gongshang University,Hangzhou 310018,China;School of International Culture and Communication,Zhejiang University of Media and Communication,Hangzhou 310018,China)

机构地区：[1]浙江工商大学工商管理学院(MBA学院) [2]浙江工商大学英贤慈善学院 [3]浙江传媒学院国际文化传播学院,浙江杭州310018

出　　处：《科技创业月刊》2024年第6期146-154,共9页Journal of Entrepreneurship in Science & Technology

基　　金：国家社会科学基金项目“参与乡村振兴中企业社会创业的多主体合作机制研究”(21BGL076)。

摘　　要：基于资源拼凑理论和双元价值理论,以“平安大姐”为研究样本,采用单案例分析其实现双元运营系统的资源拼凑过程,构建“动机—行为(资源拼凑)—结果(价值获取)”的逻辑链条,以揭示社会企业在发展过程中遇到的关键问题及相应的资源拼凑行为。研究发现,社会企业实现双元经营的过程包括“拼凑利用”“突破资源约束”“即兴创作”三大核心资源拼凑环节。“拼凑利用”阶段,社会企业将现有资源进行整合利用,实现了社会价值创造;“突破资源约束”阶段,社会企业将现有资源重组利用,驱动了商业营收增长;“即兴创作”阶段,社会企业对资源即兴发挥,形成社会企业双元经营策略。丰富了资源拼凑理论在社会企业双元经营情境下的应用,为企业提供了可操作的资源拼凑策略模板,指导其在有限资源条件下兼顾社会责任与经济效益。This paper draws upon the theories of Resource Bricolage and Dual Value Creation,utilizing the case research of“Ping An Sister”to investigate their resource bricolage process in realizing a dualistic operating system.It constructs a logical framework of“Motivation—Behavior(Resource Bricolage)—Outcome(Value Acquisition)”to illuminate the critical challenges encountered by social enterprises during development and the corresponding resource bricolage actions employed.The research reveals that the process of social enterprises achieving a dualistic business model comprises three core stages of resource bricolage:“make doing”“resource at hand”and“combination of resources for new purposes”In the“make doing”phase,social enterprises integrate and utilize existing resources,thereby engendering social value creation.During the“resource at hand”stage,these enterprises reconfigure their current assets,spurring growth in commercial revenue.Finally,in the“combination of resources for new purposes”phase,they creatively deploy resources on the spot,culminating in the formulation of a dualistic strategy for social enterprise operations.This research enriches the application of resource bricolage theory in the context of dualistic management within social enterprises and provides a practical template of resource bricolage strategies for similar entities.It offers guidance on how such enterprises can effectively balance their social mission with economic viability under conditions of limited resources.

关 键 词：资源拼凑 社会创业 双元价值 创业者动机 

分 类 号：F203[经济管理—国民经济]