随机需求下考虑竞争因素的众包快递平台定价策略研究  

Research on Pricing Strategy of Crowdsourcing Express Platform Considering Competitive Factors under Stochastic Demand

作　　者：庞建刚[1] 唐正敏 晏强[1] 郑文鑫 PANG Jian-gang;TANG Zheng-min;YAN Qiang;ZHENG Wen-xin(School of Economics and Management,Southwest University of Science and Technology,Mianyang,Sichuan 621010;Gansu Dayu Irrigation Group Hydraulic and Hydropower Engineering Co.,Ltd.,Jiuquan,Gansu 735000)

机构地区：[1]西南科技大学经济管理学院,四川绵阳621010 [2]甘肃大禹节水集团水利水电工程有限责任公司,甘肃酒泉735000

出　　处：《供应链管理》2024年第6期85-96,共12页SUPPLY CHAIN MANAGEMENT

基　　金：2023年四川省科技厅软科学项目“县域产业结构升级与碳排放效率的时空耦合及影响因素分析”(23RKX0757);2023年四川省科技厅软科学项目“四川省校地共建新型研发机构绩效评估研究”(2023JDR0201)。

摘　　要：伴随着“共享经济”模式的高速发展,众包快递模式应运而生。在此背景下,文章针对众包快递平台需求呈现随机且波动变化的特点,考虑众包快递平台之间的竞争,基于古诺竞争博弈理论,建立了考虑市场需求和市场竞争的动态定价模型,并运用变分法求解最优的价格问题。由于市场需求的变动,众包快递平台的最优服务价格会发生动态的改变,同时也受到平台间竞争的影响,最优服务价格将随着平台之间竞争强度的变化而变化。Accompanied by the rapid development of the“sharing economy”model,the crowd sourcing courier model has emerged.In this context,in view of the random and fluctuating changes in the demand of the crowdsourcing courier platform,and considering the competition between crowdsourcing courier platforms,based on the theory of Gounod s competitive game,on the basis of which,a dynamic pricing model considering the market demand and the market competition is set up,and the optimal price is solved by using the calculus of variations method.The following conclusion is drawn:Due to the change of market demand,the optimal service price of crowdsourcing courier platform will change dynamically,and also affected by the competition between platforms,the optimal service price will change with the change of competition intensity between platforms.

关 键 词：众包快递平台 动态定价 随机需求 平台竞争 最优控制理论 

分 类 号：F724[经济管理—产业经济]