基于云模型的皮革行业品牌价值评价  

Brand Value Evaluation of Leather Industry Based on Cloud Model

作　　者：舒服华[1] 杨丽[2] SHU Fuhua;YANG Li(School of Continuing Education of Wuhan University of Technology,Wuhan 430070,China;School of 1nternational Education of Wuhan University of Science and Technology,Wuhan 430074,China)

机构地区：[1]武汉理工大学继续教育学院,湖北武汉430070 [2]武汉科技大学国际教育学院,湖北武汉430074

出　　处：《皮革与化工》2024年第3期9-14,共6页Leather And Chemicals

摘　　要：鉴于皮革产品品牌价值评价是一个模糊性和不确定性共存的复杂问题,云模型是解决模糊性和不确定性问题的有力工具,表达力强,决策结果直观形象,通俗易懂。运用云模型对皮革产品“红蜻蜓”的品牌价值进行了评价,结果表明:评价结果内涵深刻,客观可靠,使多层次评价问题的复杂性难题迎刃而解。Given that the brand value evaluation of leather products is a complex problem of ambiguity and uncertainty,cloud models is a powerful tool for solving these problems,with strong expressive power,intuitive and easy to understand decision-making results.A cloud model was used to evaluate the brand value of the leather product"Red Dragonfly",and the results showed that the evaluation results were profound,objective and reliable,enabling the complexity of multi-level evaluation problems to be easily solved.

关 键 词：皮革产品 品牌价值 评价 云模型 

分 类 号：F713[经济管理—产业经济]