环境规制情境下亲环境意识对农户生活垃圾分类行为的影响  

Impact of pro-environmental awareness on farmers’ household waste classification behavior in the context of environmental regulation

作　　者：石志恒 于世捷 SHI Zhiheng;YU Shijie(College of Agriculture&Forestry Economic and Management,Lanzhou University of Finance and Economics,Lanzhou 730020,China;College of Economics,Lanzhou University of Finance and Economics,Lanzhou 730020,China)

机构地区：[1]兰州财经大学农林经济管理学院,兰州730020 [2]兰州财经大学经济学院,兰州730020

出　　处：《中国农业大学学报》2024年第5期208-220,共13页Journal of China Agricultural University

基　　金：国家社会科学基金项目(20BJY083)。

摘　　要：为厘清农户参与生活垃圾分类的主观影响因素,基于甘肃省795份农户微观调查数据,在“意识—情境—行为”模型的框架下,通过构建有序Logit模型,探讨亲环境意识各维度及其交互效应对农户生活垃圾分类行为的影响,进一步分析约束型规制与引导型规制在“亲环境意识—生活垃圾分类行为”关系中存在的异质性影响。结果表明:1)在亲环境意识的各维度中,环境情感和环境知识对农户参与生活垃圾分类具有显著正向影响。2)环境情感与环境知识、环境责任与环境态度的交互项对农户参与生活垃圾分类有显著正向影响。3)约束型环境规制和引导型环境规制均在“意识—行为”关系中发挥调节作用,且调节作用的发挥因具体路径而异。亲环境意识和环境规制是影响农户生活垃圾分类行为的重要因素。因此,建议对农村生活垃圾分类的宣传教育手段进行创新,有效提升农户的环境知识和环境情感;丰富宣传活动的形式,充分发挥亲环境意识内部各维度间的“放大器”作用;强化党员干部的带头作用,潜移默化地带动农户参与生活垃圾分类;进一步优化环境规制政策,通过营造宽严相济的环境政策情境来促进农户更广泛和深入地参与到生活垃圾分类的实践中去。To clarify the subjective influencing factors of farmers’participation in household waste classification,based on 795 micro survey data of farmers in Gansu Province,an ordered Logit model was constructed within the framework of the“consciousness-context-behavior”model to explore the impact of various dimensions of pro-environmental awareness and their interactive effects on farmers’household waste classification behavior.The heterogeneous effects of restrictive and guiding regulations in the relationship between“pro-environmental awareness household waste classification behavior”were further analyzed.The results indicate that:1)In various dimensions of pro-environmental awareness,environmental emotions and environmental knowledge have a significant positive impact on farmers’participation in household waste classification.2)The interaction between environmental emotion and environmental knowledge,environmental responsibility and environmental attitude has a significant positive impact on farmers’participation in household waste classification.3)Both restrictive and guiding environmental regulations play a regulatory role in the“consciousness behavior”relationship,and the regulatory effect varies depending on the specific path.Pro-environmental awareness and environmental regulations are important factors that affect the household waste classification behavior of farmers.Therefore,it is recommended to innovate the publicity and education methods for rural household waste classification,effectively enhancing farmers’environmental knowledge and emotions,enrich the forms of promotional activities and fully leverage the“amplifier”role within the various dimensions of stimulating pro-environmental awareness,strengthen the leading role of party members and cadres,and subtly encourage farmers to participate in household waste classification,further optimize environmental regulation policies and promote farmers’wider and deeper participation in the practice of household waste classification by

关 键 词：农户行为 垃圾分类 “意识—情境—行为”模型 亲环境意识 环境规制 有序LOGIT模型 调节效应 

分 类 号：F306.6[经济管理—产业经济]