中国13城市烟草营销密度与青年学生对烟草正面态度和使用的关系分析  

Analysis of the relationship between tobacco marketing density and positive attitudes toward tobacco and tobacco use in youthful students of 13 cities in China

作　　者：梁声远 郭铠文 杨晓照 LIANG Shengyuan;GUO Kaiwen;YANG Xiaozhao(School of Sociology and Anthropology,Sun Yat-sen University,Guangzhou,Guangdong Province 510275,China)

机构地区：[1]中山大学社会学与人类学学院,广东省广州510275

出　　处：《中国慢性病预防与控制》2024年第3期183-187,共5页Chinese Journal of Prevention and Control of Chronic Diseases

基　　金：中华医学基金会(CMB21-436);广东省哲学社会科学规划项目(GD21YSH05)。

摘　　要：目的了解烟草营销密度与中国青年学生烟草正面态度和烟草使用的关系,为改善青年学生对烟草的正确认知和管控其烟草使用提供参考。方法在2022年9月至2023年3月采用多阶段分层整群抽样方法在华北、长三角、珠三角和西南等4个地区的13个城市抽取高中及以上的青年学生2292人为研究对象,调查其烟草使用现状和对烟草的态度。采用Stata 17.0软件进行多因素线性回归和多因素非条件logistic回归分析。结果青年学生对电子烟和纸烟的正面态度得分分别为(8.12±3.60)和(8.01±3.79)分,其常住地周围电子烟体验店密度和传统烟草销售点密度分别为(0.15±0.11)和(1.08±0.52)个/km^(2)。多因素分析结果显示,电子烟体验店密度与青年学生对电子烟正面态度(β=0.069)和电子烟使用概率(OR=4.629)均存在正向关联;传统烟草销售点密度与青年学生对纸烟正面态度和纸烟使用概率的关联均无统计学意义;图书馆密度与青年学生的纸烟使用可能性呈负相关(OR=0.258),影剧院密度与青年学生对电子烟正面态度(β=-0.071)和纸烟正面态度(β=-0.073)呈负相关,均有统计学意义(P<0.05)。结论电子烟营销密度可能增加青年学生对电子烟的好感和使用电子烟的可能性,政府和社会应该鼓励青年学生参与健康的文娱活动,并限制电子烟体验店在公共场所的数量和可见度。Objective To understand the relationship between tobacco marketing density and positive attitudes toward tobacco and tobacco use in youthful students in China,and provide the reference for improving the correct perceptions of tobacco and controlling tobacco use in youthful students.Methods From September 2022 to March 2023,the multi-stage stratified cluster sampling method was used to select 2292 high school or college youthful students from 13 cities in 4 regions(North China,Yangtze River Delta,Pearl River Delta and Southwest)as the subjects to investigate the tobacco use and attitude toward tobacco.Multiple linear regression and multivariate non-conditional logistic regression were used to analyze the data.The used software was Stata 17.0.Results The scores of positive attitudes towards e-cigarettes and cigarettes in youthful students were 8.12±3.60 and 8.01±3.79,respectively;and the density of e-cigarette experience stores and traditional tobacco retailers around their current residences were(0.15±0.11)and(1.08±0.52)piece/km^(2),respectively.The multivariate non-conditional logistic regression analysis showed that the density of e-cigarette experience stores was positively correlated with youthful student positive attitude towards e-cigarettes(β=0.069)and e-cigarette use(OR=4.629),respectively(P<0.05);but the traditional tobacco retailers density was not significantly associated with youthful student cigarette use and positive attitude toward cigarettes;library density was negatively correlated to youthful student cigarette use(OR=0.258),and theater density was negatively correlated to youthful student positive attitudes to e-cigarettes(β=-0.071)and cigarettes(β=-0.073),P<0.05.Conclusion E-cigarette marketing density may increase favorable impression and using probability of e-cigarette among youthful students.The government and society should encourage youthful students to participate in healthy cultural and physical activities,and to limit the number and visibility of e-cigarette experience stores in

关 键 词：电子烟 青年学生 兴趣点 正面态度 烟草使用 

分 类 号：R163[医药卫生—公共卫生与预防医学]