传统体育赛事非正式组织文化研究——以顺德青年企业家协会龙舟俱乐部为例  

Traditional Sports Event Informal Organizational Culture Research:A Case of the Dragon Boat Club of the Youth Entrepreneur Association of Shunde

作　　者：梁莞彤 徐文月 邓迪 张骁鸣[1,3] LIANG Wantong;XU Wenyue;DENG D;ZHANG Xiaoming(School of Tourism Management,Sun Yat-sen University,Zhuhai 519082,China;Shandong Youth University of Political Science,Jinan 250000,China;Center for Tourism Planning&Research,Sun Yat-sen University,Guangzhou 510275,China)

机构地区：[1]中山大学旅游学院,广东珠海519082 [2]山东青年政治学院,山东济南250000 [3]中山大学旅游发展与规划研究中心,广东广州510275

出　　处：《旅游学刊》2024年第5期131-144,共14页Tourism Tribune

基　　金：国家自然科学基金项目“融合媒介环境学视角的日常生活空间体验研究”(42171221);山东省社会科学规划沂蒙精神研究专项“乡村振兴背景下沂蒙红色文化传承发展示范区建设研究”(22CYMJ07);山东青年政治学院2022年度高层次人才科研启动基金项目(XXPY22021)共同资助。

摘　　要：在传统体育赛事的现代转型当中,非正式体育组织及其组织文化发挥着重要作用。该研究在Schein的组织文化“物质层-价值层-基本假设层”理论视角启发下,针对龙舟竞渡这一传统体育赛事,采取案例研究进路,分析了顺德青年企业家协会龙舟俱乐部组织文化的物质层以及价值层内容,并在二者基础上提出了可能的基本假设层内容,进而讨论了传统体育赛事非正式组织的社会意义。研究发现:1)物质层的内容分散在龙舟俱乐部的日常、比赛以及社交生活的方方面面,细琐但又紧密相关;2)从价值层来看,组织以“快乐龙舟”为发展导向,成员内遵循着互助和平等的关系原则,有着企业家精神、奋斗精神与前瞻性思维,秉承人文关怀与责任担当,注重仪式化管理;3)非正式组织具有明显的非正式特性,更加关注个体,原本的领导力被每位成员之间的“邻人”关系所替代,资历成为评价标准,而“团结”“互助”“振奋”文化价值层面变得更加突出。研究揭示了非正式组织之内微观个体之间日常生活活动实践的诸多细节,发现了传统体育赛事和当地文化之间相互影响支持的关系。Informal sports organizations and organizational culture perform a vital role in the traditional sports event modern transformation,while have not been thoroughly analyzed.The dragon boat club,as an informal sports organization,engages in rich daily practice,which not only continues the local culture in a lively and positive way,but also integrates and innovates the modern competitive traditional sports event.This study takes Schein's three-level theory of organizational culture as the research perspective,namely"artifacts,espoused values,and basic assumptions",and takes the Dragon Boat Club of the Youth Entrepreneur Association of Shundeas a typical case.Through open-end and semi-structured interviews with 14 core members of the club,combining with participatory observation and second-hand data collection,this article adopts thematic analysis to investigate the artifacts level and values level of the organizational culture of the Dragon Boat Club.Specifically,it also delves into the basic assumptions level based on the first two.It is found as follows.(1)The content of the artifacts level is scattered in all aspects of the club's daily life,competitions,and social life.Though seemingly trivial,these aspects are closely related.It includes life-related objects in dietary practice,the organizational style presented in the image management process,and the key"symbols"of organization management.(2)At the espoused values level,the organization takes"Happy Dragon Boat"as the development orientation.The management and members adhere to principles of mutual assistance and equality in relationship,and boast the spirit of entrepreneurship,resilience,and forward-thinking.The establishment and maintenance of the Dragon Boat Club not only serve personal interests,training,and competition,but also uphold the concept of humanistic care and assumes the responsibility of inheriting culture.Based on Cantonese traditional ritualized management and an orientation towards enjoyment in organizational development,the club embodies org

关 键 词：传统体育赛事 非正式组织 组织文化 龙舟组织 顺德 

分 类 号：F59[经济管理—旅游管理]