张家界旅游市场主体成长增进民生福利测度研究  

The measurement of the growth of tourism market entities to enhance people's livelihood and welfare in Zhangjiajie

作　　者：麻学锋 孙洋 Ma Xuefeng;Sun Yang(School of Public Administration and Human Geography,Hunan University of Technology and Business,Changsha 410205,China)

机构地区：[1]湖南工商大学公共管理与人文地理学院,长沙410205

出　　处：《中国生态旅游》2024年第1期183-197,共15页Journal of Chinese Ecotourism

基　　金：国家自然科学基金项目(42171235);湖南省教育厅科学研究项目(21A0378)。

摘　　要：发展壮大旅游市场主体对于增进民生福利具有重要价值。本研究以典型旅游城市张家界为例,将垂直-水平结构和利益相关者理论融入旅游市场主体成长增进民生福利理论分析框架,并构建二者的评价指标体系,利用熵值法、匹配度、中介效应模型、灰色关联度模型,进行2002—2020年旅游市场主体成长增进民生福利测度及路径研究。结果显示:(1)旅游市场主体与民生福利水平呈平稳增长态势,但是具有阶段性差异。二者匹配度在3个阶段中虽有波动,但都处于较高水平。(2)旅游市场主体成长可以有效增进民生福利,其中,旅游收入发挥了部分中介作用。中介效应检验中,产业结构始终与民生福利呈显著正相关关系,民生科技和城镇化水平对民生福利的增进作用次之。(3)各类旅游市场主体在不同阶段对民生福利的作用强度呈现差异。前中期,效益主体在民生福利增进中发挥主导作用;后期,组织主体对民生福利的带动作用最强。The development and expansion of tourism market entities is of great value in improving people's livelihood and welfare.Taking Zhangjiajie,a typical tourism city,as an example,the vertical-horizontal structure and stakeholder theory are integrated into the theoretical framework of the growth of tourism market entities to enhance people's livelihood and welfare,and the evaluation index system of the two is constructed,using the entropy value method,matching degree,mediation effect model and grey correlation degree model,the measurement and path of the growth of tourism market entities to enhance people's livelihood and welfare from 2002 to 2020 were studied.The results show that,(1)The level of tourism market entities and people's livelihood and welfare shows a steady growth trend,but there are stage differences.Although the matching degree of the two fluctuations in the 3 stages,they are all at a high level.(2)The growth of tourism market entities can effectively improve people's livelihood and welfare,among them,tourism revenue plays a partial mediating role.In the test of mediating effects,industrial structure has always been significantly positively correlated with people's livelihood and welfare,the science and technology and urbanization level has the second highest impacts on improving people's livelihood and welfare.(3)The various tourism market entities has different effects on people's livelihood and welfare at different stages.In the early and middle stages,the benefit subjects play a leading role in improving people's livelihood and welfare;in the later stage,the organization subjects have the best driving effect on people's livelihood and welfare.

关 键 词：旅游市场主体 民生福利 作用路径 张家界 

分 类 号：F592.7[经济管理—旅游管理]